Download this podcast. I was absolutely sure that this Design and Marketing Podcast interview with Paul Jarvis was going to be excellent. And, I was right – don't you just love it when a plan comes together? http://youtu.be/B1EqcGHbFkU I knew that Paul was great in interviews because I'd heard … [Read more...]
Making Your Own Genesis Child Theme On WordPress
I often ask the visitors here what they would like to me write about and the most common subject people mention is making your own WordPress theme. WordPress is a powerful publishing platform which can be made to act and look like just about any kind of website. What are WordPress themes and how do … [Read more...]
Improved Usability Increases Conversions and Sales
This is a story of how I increased my conversions by 200% by making my sign-up form easier to use and having more of them on the site. Design vs. Sales The stereotypes of the sales person and the designer are of two totally different animals. Sales people, on one hand, are grubby desperate … [Read more...]
How to Customize your WordPress Website
WordPress is constantly being upgraded, improved and securitized. You should change the functionality with plugins and the look with the theme so, whenever WordPress gets updated, the functionality and look of your site will remain whilst the engine that powers it gets an upgrade. The number one … [Read more...]
What you need to start a graphic design business
It pains me to think of the $3000 I spent on a Mac Performa 6400 complete with a huge monitor and in-built 28K dial-up modem in the mid-90s. The machine chugged along like an aging donkey and the information super-highway felt more like a traffic jam. I wish I was starting now with readily available … [Read more...]
Freelance graphic design advice
Whether you're a rock star creative in a top-ten agency or a freelancer running a business from home on a shoestring, graphic design is an absorbing, all-encompassing practice. Beauty is in the eye of the beholder and therefore disagreements occur and criticism can be hard to take. But it's a great … [Read more...]
Free open source alternatives to Photoshop, InDesign and Illustrator
For web designers, developers and amateur creative types that work with a lot of graphics and image manipulation, the decision of which software to use is an important one. While Adobe Photoshop and its related Creative Suite programs are well respected throughout the world, open source software … [Read more...]
8 books that have helped me run a design business
I recently sent a newsletter to the subscribers who had downloaded my free How to Market Yourself Online ebook asking a simple question: "What would you like me to write about for you?". The answers that came back were many and varied but one I address here. We're all hungry for knowledge and … [Read more...]
Designers, how to avoid client disasters!
There is a game in this industry: the trade off between graphic designer and client. I have heard this expression in large design agencies many times: "this would be a great job if it wasn't for clients!" I disagree, I think it's a great job period. If you don't like your clients, get out of the … [Read more...]
Teach yourself graphic design
This article comes with a warning: easily offended graphic designers please do not read on! Graphic design is not rocket science, nor does it depend on artistic talent – it just takes a lot of practice. Some designers love to say that graphic design is a God-given talent that only a select few … [Read more...]
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