If you haven’t been here before, welcome to my three-monthly online passive income and business report.
Why you’d want to put a cat in a rubbish bin and take a photo, I’ll never know. I got this image from RGBstock. No animals were hurt in the making of this income report.
My online passive income
Regular readers of my blog will know I have a Tim Ferriss-like interest in passive income. I still spend time swapping hours for dollars, working for clients building websites, etc., but I love making money from products, affiliate commissions, advertising, etc. This is passive income – money you can earn in your sleep.
My passive income target for this quarter was $6000. Let’s see how I get on. (My passive income target for the year is $50,000, by the way, so I’d better get my skates on!)
I published a new premium course there recently called Designing A Website in Photoshop, Illustrator (& GIMP) – my promotions for this course account for some of the earnings.
- Creating a Business Website with a Responsive Design
- Build Your Brand: Blogging, SEO, Social Media & Relationships
- Running A Web Design Business
- Designing A Website in Photoshop, Illustrator (& GIMP)
All the above links will give you a nice little discount.
Over the last three months my Udemy courses have brought in $4777.50.
If you’re interested in Udemy, here’s an article on how to sell video courses with Udemy.
Also this month, I published my third Kindle, a semi-autobiographical booklet entitled From Freelancer to Entrepreneur: How changing my life created my business and, again, I have plans to publish more. Here are my Kindles in chronological order.
- Running A Web Design Business From Home: How To Find and Keep Good Clients and Make Money with Your Home Business
- How To Sell Video Courses Online: How I earn $1000+ a month while I sleep
- From Freelancer to Entrepreneur: How changing my life created my business
Not many people make a full time living from Kindles – but I love self-publishing.
Amazon gives you the exact figures two weeks late so I’m going to under-estimate this year’s first three months earnings from Amazon: (let’s call it) $600.
Sales of my PDF e-books
I sell two PDF e-books from this site:
|My product||2013 Q2||2013 Q3||2013 Q4||2014 Q1|
|Running a Web Design Business||$470.14||$338.22||$157.87||$178.79|
|How To Get Clients||$110.38||$21.20||$42.40||$72.93|
I put the price of these from $24 down to $9 as my Kindle e-books with a similar word-count are on Amazon for $2.99. At last these are moving in the right direction.
Google advertising income
This always seems more than what Google tells me in the Adsense backend and YouTube Channel Analytics. I’m getting bigger transfers from Google to my business bank account and so I’m not complaining. I think more of it comes from my YouTube channel than the unobtrusive ads here, but it’s hard to tell.
Total income from Google this quarter: $561.89. Still not very much but … whatever.
My strategy with affiliate sales is to promote or, more accurately, to mention products I like and link to them with an affiliate link. Here is a breakdown of my affiliate revenue.
|Affiliate product||2013 Q2||2013 Q3||2013 Q4||2014 Q1|
|Genesis WordPress theme||0||$653.12||0||$356.78|
|WPML WordPress Multi-Lingual plugin||$509||$345||$283||$453|
|GoDaddy domain name registration||$35.43||$27.82||$27.54||$27.54|
|E-Junkie shopping cart system||$3.60||$14.40||$7.20||$7.20|
|Aweber email marketing and delivery||$38.00||$43.50||$47.90||$43.2|
As you can see, it was an OK quarter for affiliate sales. Particularly good for WPML – the WordPress Multi-Lingual plugin videos I have on YouTube are doing that. It could go down next quarter as it all depends on when I receive the payments.
All together the Udemy income along with the e-books’ sales, the Google income, Kindle sales and the affiliate commissions brought in $7215.82 in passive revenue in Q1 2014.
It’s my best quarter ever (see below). However, I’m going to have to up my game if I’m going to make my annual target of $50,000. I’m going to start with trying to get over $2000 from Udemy every month.
Comparison with previous quarters
Well, moving in the right direction but I’m not about to buy a caribbean island.
Specific business targets
Here are specific targets that I set three months ago and more targets for three months’ time.
|Target||Q1 2014 target||Q1 2014 actual||Q2 2014 target|
|Monthly unique visitors||30,000||15,052||20,000|
As you can see, I exceeded my passive income target but missed my visitor targets. The organic traffic continues to drop. I’m not too concerned about this as I have posts that do very well towards the end of the year and this explains some of the decrease in my site’s visitor numbers.
General business targets
Last quarter I had two business targets. Here’s how I got on:
- Create two more Udemy courses (âœ” Target Achieved!)
- Write and publish a Kindle book (âœ” Target Achieved!)
OK. Let’s see how I get on in the next quarter. By June 30th 2014, I will:
- Publish another Kindle
- Create two more premium Udemy courses
Not very imaginative. I’ll do better next time.
These are a bit of a waste of time but I keep doing them.
|Indicator||30th Jun 2013||30th Sep 2013||31st Dec 2013||1st Apr 2014|
|My Twitter followers||2353||2425||2523||2596|
|My YouTube Channel, subscribers||599||773||964||1221|
|My YouTube Channel, video views||231,097||273,007||322,185||373,423|
|Facebook page Likes/Fans||491||525||585||638|
|Subscribers to RobCubbon.com||6130||6249||6491||5948|
My email list subscribers have gone down because I deleted hundreds of old addresses that hadn’t opened in a year.
January and February have never been my favorite months here in the UK. This year I was struggling to get back to my previous level of physical exercise after breaking my arm last year. Added to this I seemed to get more than my fair share of coughs and colds. I’m still not there yet and I haven’t got full movement back to my arm but things are getting better. I hereby declare that I’ll spend most of January and February 2015 out of this country!
I’ve kept up my meditation, tai chi and running levels more-or-less. I’m going to have to work at these in the coming months to make sure I don’t let it slip.
Previous passive income and business reports
You can do it
I hope you enjoyed this passive income and goal report. It may have been the best financially but, in terms of goal-setting and personal progress, I feel there’s still lots to be done. I will continue to work on this.
How are you achieving your business and personal goals? Does this report help you or give you any ideas?