I am a Facebook novice. And yet I’ve organically increased my Facebook Page Likes by 100% in the last month due to the strategic use of image quotes.
I started my Facebook Page in 2012 and vaguely posted my latest articles and left it at that. The organic increase in Likes was painfully slow.
And then in the last few weeks, boom! What’s happened?
Well, quite a few things, really. I enrolled in a course by Steven Aitchison called Your Facebook Challenge – that’s an affiliate link so, should you decide to enrol on Steven’s Facebook course through that link, I’ll receive a commission.
I’ve learned a lot about Facebook from the course and from Steven. One of the most important facts I’ve learned is this: Facebook success depends on the regular posting of engaging content – and image quotes have a lot to do with this.
Facebook Page Likes don’t mean a thing
The first thing Steven drums into you is this: Likes aren’t that important, the most important metric on a Facebook Page is: engagement.
How do you calculate engagement? Go to ‘Likes’ on your page (you may find this through the More button) under the header and there you will find two numbers: People Talking About This (PTAT) and Number of Likes.
The formula for Facebook Page Engagement is: PTAT/Number of Likes x 100. Can’t do the math? Don’t worry. Steven Aitchison has created a handy tool for calculating Facebook Page engagement.
As you can see above, my Facebook Page engagement rate at the time of writing is over 600%. Most Facebook Pages have engagement rates under 10%. For example, I’ve just calculated the engagement rate for Audi’s Facebook Page. Although they have over 9 million Likes, that have less than 40,000 People Talking About This and their engagement rate is less than 1%.
How do you increase Facebook Page engagement?
In order to increase engagement on a post, Facebook is looking at:
- how many people LIKE your post
- how many COMMENTS you get on your post
- how many people SHARE your post, or
- how many CLICKS a link in your post gets (if you include a link)
So, it’s the age old “post great content” mantra? Very close. But this is Facebook.
According to a study by Microsoft, the average human attention span has fallen below that of goldfish – 8 seconds! People are flicking through their news feeds on their smartphones at an increasingly rapid rate. You only have a moment to grab their attention. That’s why an image quote with an inspiring message which really resonates with the viewer is more likely to earn a Like than anything else.
Look at all the successful Facebook Pages, they all make use of image quotes.
Facebook image quotes
What are Facebook image quotes? Well, it’s easier to show you:
I make my image quotes as simple as possible with an inspiring quote.
Having to make 3 or 4 image quotes every single day for a month, made me better at creating image quotes. In fact, I made an image quote from that idea:
See what I did there? See if you can pull meaningful quotes from your everyday experience.
What to put on an image quote and typography
The image and the quote should be arresting, inspiring and engaging. But the exact content will depend on your audience. For the fonts, at the moment I’m using Raleway Extra Black in capitals as I’ve noticed really thick sans serif typefaces on other successful Facebook Pages’ image quotes.
Where do you get famous quotes from?
As I’ve said you can get quotes from anywhere. Use your daily experience as an inspiration.
But sometimes you won’t be able to think of anything to say! So you can pick quotes from a famous person – maybe you’ll see some on Facebook, Google Plus or Pinterest anyway. You could copy these (but check their authenticity). Sometimes you can get accused of misquoting. “Don’t believe every quote on the Internet” as Abraham Lincoln once said. 😉
Here are some sources for quotes from famous people:
You can search by keyword relating to your industry or niche – or you could browse the quotes by famous people you find inspiring.
It’s always really interesting to see which quotes do well on the page.
And, you have to be careful who you quote. You can get a reaction against certain famous people who are quoted.
Where do you get the images from?
Stock photo libraries and agencies. But, at the moment, I’m finding great free images at Pixabay.
How do you know what sort of images to make and when to post them?
You can get valuable information about your Facebook Page’s audience by clicking on the Insights link.
The above video shows you how to use to the data Facebook gives you to identify your audience’s demographic. You can use this information to choose what sort of quotes and images you use on your Page. For example, a female audience will identify more with images of women.
Also, under Insights, you can click on Posts and see all sorts of stats (reach, clicks, Likes, engagement, etc.) on the individual images. Have a look at two of mine that went ‘viral’.
Make Facebook image quotes in Photoshop
This video shows my procedure for creating the images in Photoshop. Even if you’re not a Photoshop expert this will help you with image selection, treatment and typography.
As I’ve said, Facebook image quotes should be square (I make them 1500 x 1500 pixels, 72 ppi), with an engaging image and message and watermarked with your logo.
At the moment I’m playing around with a very bold sans serif font, centered, in capitals. I have experimented with other forms of typography and I may change again in the future. It may be important to maintain a style that people will recognise. But including the logo, or the domain or your Facebook page and/or your site is the most important. If someone “steals” it, at least you’ll get your name out there.
Image quote design
It’s all about contrast. While fonts, image and message may depend on the niche of the Facebook Page, there is something about your image quotes that is more important than anything else: and that’s legibility.
You can always tell image quotes that were made by novices when the text can’t easily be read against the background. Have a look at all the square image quotes on this page. Notice how I always put the text over consistently flat or undetailed areas the image.
If you put text over a very detailed area of the image, there will be distracting elements behind the type that will make it hard to read. So, choose images with large areas of the same color and choose the color of the text to contrast this color and then you’ll have success…
How to schedule posts to your Facebook Page
You may think this is a lot of work. But the answer is to do everything in bulk and schedule the posts. This video shows you how to schedule Facebook Page posts.
As you can see from the above video, you can do a few hours work and schedule as many posts as you like.
How to create Facebook image quotes without Photoshop
Unfortunately the best way to make these image quotes is by using the overpriced Adobe Photoshop. However, help is at hand, because I created a free online tool where you can do just that. Have a look at my Facebook image quote online creator – you’ll need to have the background image chosen first.
You can do it
You can grow your Facebook Page organically (without spending any money on ads) through regular posting of quality image posts.
There’s a lot more too it that that, of course. You can learn more about how to grow your Page to a million Likes as Steven Aitchison has done with his Page. As I said, if you’re interested in taking the course with me and learning more from the group then sign up to Your Facebook Challenge (that’s an affiliate link).
Do you think it seems impossible to get a million Likes on Facebook? It always seems impossible until it’s done. Let’s finish with an image quote: