One thing I am often asked by designers – old and new alike – is: “how do you get work” or “how do you get clients”.
Here are the principles and practices that I have used and found successful over the years.
Put most of your effort into developing your own site
Building and maintaining websites is a time-consuming business, but at least the time and effort put into your own site will benefit you and you alone.
Many people often ask me about the plethora of design work sites and bidding sites and whether I use them. The answer is “no”. Sites where people bid for work or upload their work for display will always benefit the consumer (the clients) rather than the producer (you). You are up against multiple competitors on the same site and the client can pick and choose and this means you make less money.
Compare this to having your own site, with basic SEO and incoming links. This will take a bit of time but when you are found by clients you have much less competition and can make more money.
Of course, you can engage with social media, directory sites and forums, etc., but use them for driving interest to your own site. Your site should be the hub of your online world.
But why would potential clients contact you from your website? Because you write quality content on there about what you do. You should write about everything you can possibly think of about your particular area of expertise – generally and specifically. Even take the time to research into related areas you don’t know much about now but hope to in the future. There is nothing quite so educational as writing a tutorial. People will start to arrive at your site from search engines, see you know what you’re talking about and hire you.
Remember – it’s far better to have clients going to you than to go cap in hand to potential clients.
Put your USPs, skills and services on your business stationery and emails
For example, I have “Marketing materials, Design, Animation, Print, Re-branding, HTML Email, Search Engine Optimisation, Website design & development, hosting & maintenance, etc.” in my email signature. So that anyone receiving mail from me will know that I don’t just do web design. Put this on your invoices, business cards, letterheads, etc., online and off.
Never turn down a job if it’s a good client
If someone asks for a job you can not do, say “yes”! Find someone to do the job and charge the client a little more than you paid for it. Did I say don’t use bidding sites? Don’t use them to look for work. But use them to find workers. Elance is good.
This way you get a new client, find a new contact through the bidding site and learn a bit about how to do work in an adjacent field to your area of expertise. Oh, and you get paid!
The best clients are the ones you already have
Some clients have come to me with tiny jobs and end up using me to rebrand their company. By saying this I don’t mean do all manner of jobs for rock bottom prices. But always treat clients with the utmost respect and honesty and this good karma will come back to you in terms of repeat business.
However, I don’t bombard my current clients with unnecessary email marketing – when they leave me alone, I leave them alone. But I do send them a card every year wishing them and their families the best season’s greetings and a happy new year. The card has my contact details and a synopsis of my services, of course.
It never ceases to amaze me how much work I get from people I have already worked for or from their recommendations.
If you’re just starting out
Whether you’ve been working as a designer for years or you’ve just left college, you can enter the freelance world with zero risk! There is nothing to stop you being a freelance graphic designer as you can work in your spare time. Many people ask me when is the best time to go freelance. I say now! You can start by creating and improving your own website and writing valuable content that is indexed by search engines. But do this in your spare time. Don’t leave your steady job to go freelancing with no clients!
What about you?
How do you go about finding work?
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Hi Rob,
Excellent points. I’ve been contemplating on freelancing. In fact, I’m now doing a revamp/redesign of my site which is your first point.
Looks like I’m on the right path.
Thanks for sharing this. Have a good one.
Hello Gines, you are definitely on the right path with your site. I’ve been reading it recently that there’s loads of great stuff there. Thanks for your comment.
Excellent points. I’ve been searching for freelancing. In fact, this made me easy.thank you
I hope it’s helped, leela
Hi Rob
Great article and really helpful to me. Just 2 months into freelancing and trying to build clients from my site so this is extremely helpful.
Cheers
Rob
Great article Rob with some good advice. I have tinkered with the bidding sites and have found them to be hard work with little or no reward. Starting a blog is on my list of things to do – just need to make the time…
Hello Rob, that’s a great site and company name you got there! Type Cast Creative. Best of luck on your journey. You seem to have set off particularly well.
That’s right, Mark, I think we both have the same negative impression of bidding sites. I hope you get round to starting a blog someday!
Thank you for sharing this post, i really appreciate the fact that you spend time to make this and just share it to us.
Great tips, for a new budding Canadian Designer this is awesome. Thanks so much, cant wait to read more
Hello Ursula and Ka Mei Creative, thank you for your comments. I’m glad the article was of some use to you.
It was a pleasure visiting your blog site. I found it very interesting
Smart! Smart! Smart! Smart! Smart!
Now what sites do you guys use?
The market of freelance jobs and freelance projects increasing rapidly as contractors get projects and websites at very affordable rates. This industry is increasing day by day as there are more projects available. Freelancing is best option to start your business from home. You can get sufficient work and money through freelancing but it takes experience and effort.
Write down what are probably the most necessary things to you in an ideal job. Yes, a company maserati and unlimited expense account could be nice, but also consider: How crucial are things like flexibility; creativity; working environment etc? Do you like working in a team or are you a lot more of an independent operator? How do you really feel about managing staff and taking the lead? Do you want a job that challenges you or one that you’ll be able to do simply? The clearer you can be about what you want, the far more likely you are going to get it.
Hi Robb,
I like your article. We do use bidding sites, but I have to say, it’s becoming somewhat tiresome. I think the problem is that despite lots of time spent on SEO, the competition is so fierce, it becomes disheartening. We are currently expanding into Sharepoint and C# and EpiServer and hope that the competition here is a bit less. You’re absolutely right about treating customers with honesty and respect. It certainly does pay off and does almost guarantee repeat business. Keep posting, great article.
Hey Katie, I guess there is a lot of competition out there. SEO is like a huge great cannon ball the size of a house that you need to get moving. It takes a lot of work to get up and running when you see little or no results but it does gather momentum if you keep at it. Best of luck with Sharepoint and C# and EpiServer – you’ve got to keep learning and offering new things. Well done!
Speaking as someone who has been freelancing for a few years this one is really tough for those starting out. It’s almost two jobs in one once you add in building and maintaining a website. Plus, you need work to put on a reel or in a portfolio to show clients but how do you get clients without having any real work to show? One strategy I have used is to create a fake product, or use an existing product and basically create a new campaign around that product. At the minimum, you might learn something new and at best you will have new work for the reel or portfolio.
A website is a MUST. Put your best stuff up there, and keep it fresh. If you don’t know how to do any web work, outsource it. It will cost pennies compared to the work you could lose if your website design is bad or doesn’t work correctly.
I have had mixed success with Elance and other bidding sites. Most clients expect way too much for way too little from those kind of sites. Your best bet is to work local and build a good list of contacts through local user groups (photoshop user groups, ect..). Once you get a great set of local clients, start looking at branching out into bigger markets.
Freelancing can be really scary coming from a full time gig. There are no guarantees of future work or pay. However, it is extremely rewarding to land your own clients, set your own hours, and run the show on your own terms.
Good advice there, Jeff. Building and maintaining a website is a must and is time consuming but the experience doing so will be invaluable as you go forward. What you say is absolutely correct about the importance and effort in finding good regular work. But, at the end of the day, it’s a great job to do if you have that!
Thanks for the great tips! I’ve been trying to find clients on bidding sites but I think I’m gonna revamp my site, add a blog, and try to get some publicity.
Good idea, Sebastian, I have always found blogging a great way to get clients.
I started my freelancing career in a graphic competition site. I won several projects there were making less money compared to the amount of time invested. However it helped me building my portfolio and get idea about what clients expect from a designer. I tried bidding sites too, but found that’s not my thing and it gives you even lesser money.
Now I have some regular clients those found me randomly form the sites I worked in from some paid job sites. But I need more clients and that’s why I rebuilt my own portfolio site recently trying to make it more useful. Though I added a blog section too, but probably blogging is not my thing
Hello, Riday, good to see you here again. I know that competition and bidding won’t pay you very much and getting your own clients is the answer. And the way to do that is to concentrate on your site and make sure that it climbs the rankings for “freelance graphic designer” in your locality. It’s a shame you’re not into blogging because that does help. But another thing you can do is work on getting links to your portfolio site.
I also think it’s very important to leverage as many tools as possible to get your work seen by people who might be potential clients.
One thing I’m trying to work on is a way to incorporate very personalized video that can be embedded onto freelancers’ personal websites, shared on Facebook / Twitter, e-mailed to friends and potential clients, etc — a way to promote a freelancer’s portfolio and personal brand through documentary-style video.
I would try to get a video that is successful on YouTube and come up in searches, Andrew. You can do quite a lot with iMovie.
hello rob,
very effective tips . This is the very useful for beginning designers. All above points are helpful to get a job on freelance.