Here is our third Design and Marketing Podcast where we welcome back Tara Roskell, who we featured on our first podcast, to talk about designing logos. Tara and I have been “blogging buddies” for a long time, by the way. 🙂
Tara, a highly experienced graphic designer, has a hit course on Udemy called How to Design a Logo – a Beginners Course. The course shows you how to design a logo from brief to completion. Tara actually takes a logo design brief from a client on Skype and then breaks down the whole process into simple steps.
I have read many books on design and done many courses, but I haven’t seen “designing” broken down into a step-by-step process in this simple way before. If you follow these steps every time you design a logo you will come up with more ideas and are likely to have a better end product. The logo course may be for beginners but I think designers with many years experience will find value in her course.
Both in Tara’s logo course and the above interview there is information on the following. The process is gone into far more detail in Tara’s course than we do in our short interview.
How to generate initial ideas
Tara and I are both devotees of mind-mapping when trying to come up with logo ideas. Tara talks extensively about her mind-mapping technique, which she uses for word associations and visual connections. Tara also talks a lot about doing mood boards.
How to use sketching to get your ideas down quickly
A lot of great logos come about as a result of sketching various ideas. Lots of great ideas can come this way. Tara talks in her course about not only sketching out ideas with text but also finding and sketching different symbol ideas. She also really breaks this important process down to include many different ways of doing it to generate new ideas.
About different fonts
We didn’t talk too much about fonts in the interview but Tara explains how she goes about choosing them for the logos she designs and her favorite places to find good typefaces.
Putting it together
In her course Tara explains all the different ways to sketch a logo: combining two or groups of letters, type positioning with symbol based logos, the use of geometric shapes, working with a single letter to form an icon and other ways you can put the logo together.
Tara stresses that it’s always important to consider every type of logo during this stage as otherwise you could miss that “killer idea”.
About different color options
In the course, she talks about color theory as well. She explains how to experiment with and choose colors or combinations of colors.
How to work up the best ideas in Adobe Illustrator
This is the very important stage of turning your sketches and scribbles into perfect vectors in Illustrator. There are some alternatives to Illustrator but the important point is to work on logos digitally in vector not as bitmaps!
How to send the ideas to the client
Finally we talk about how to send the ideas to the client … and the dreaded client feedback. What to do if the clients says, “I don’t like any of them!” (This doesn’t often happen!)
Tara Roskell’s Logo Design Course
The course, entitled How to Design a Logo – a Beginners Course, already has over a thousand happy students. It has the maximum 5 stars after 29 reviews on Udemy!
This course also includes a bonus 60 page e-book guide of how to design a logo including warm up exercises and a sample logo project. There is a 30-day money back guarantee. And the one-off payment gives you a no limits lifetime access. You can ask a question at any stage of the course and Tara will answer it personally.
But wait, there’s more! If you want to get a 51% reduction on the course (and who wouldn’t?) get this coupon / redemption code: robcubbon22 and paste it in on this page here – and you’ll only pay $22 instead of $45!
That’s $22 for over 41 lectures and 2.5 hrs of content, all with Tara’s unique expertise!
If you purchase the course through any of the links on this page or with the redemption code, I may receive a commission. However, I’ve seen the course and I wouldn’t feature the course so prominently here unless I thought it was really good. I don’t care how long you’ve been designing logos, the course will give you tips that will ultimately make you design better logos!
And, as Tara has often said to me, there are a lot of design courses out there about software, but not so many that explain the design process. In this course Tara breaks down the design process and she’ll make you realise how many stages you’d been leaving out!