Graphic, Web Design and Marketing, London | Rob Cubbon
Design, marketing, graphics, internet, print, London
In my last post and video I explained how to make a child theme for the Genesis theme framework in WordPress. In this article I explain how to start styling the Genesis child theme. Here you can see where we left off last time with the Genesis child theme only just set up plus an [...]
Designing logos are the ultimate challenge for the graphic designer and there is nothing simple about doing them. The logo is the first and most important visual cue of a company or brand. Logos (usually) should be simple, compact and of one or two colors. Because you have less to play with, it’s the design [...]
I have created an identity for IMG Associates who are a China based contract manufacturer and distributer of fine kitchen and bathroom furniture. This is for business stationery, online catalogues, print material and eventually a website. The company is committed to manufacturing high quality products and strives for design excellence in every facet of its [...]
After I had designed a vector logo for a client, I was asked to web 2.0-ify it. This is what I did. The “Toby Beresford” and the cogs are on separate layers in Photoshop. Individually I set the Layer Styles of Gradient Overlay and Bevel and Emboss. The Gradient Overlays are the same on both [...]
The best kind of logo, in my opinion, is one which relies on an image or shape to convey the company or brand. I would call it archetypal communication. Above is an amalgam of five of the most famous of such symbols (actually four, the fifth is from a text logo!), can you spot where [...]
I was asked to come up with a logo for Toby Beresford an application developer that specialises in third party apps for Facebook. The client wanted something neat, simple and modern that could have a shiny web 2.0 effect put on at a later date. I find it better to start off with Adobe Illustrator [...]
I used a slightly different technique for the above picture of David Beckham than my earlier pop art example. This time I put the Threshold layer (Image > Adjustments > Threshold) on the top and set it’s Layer Style to Multiply. Some of the underlying image was coloured in, some was Posterized (Image > Adjustments [...]
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Freelance graphic designer’s picture quiz #4 – spot the logo
The above picture is made from 17 logos of the most famous brands in the world. The question is very simple: which letter comes from which logo? Please leave your answers in the comments section of this post.
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