Calls to move to HTML5 are increasingly hard to ignore. And, if you're on the Studiopress platform, their recent upgrade to Genesis 2.0 provides a compelling motive to make the switch. Benefits of HTML5 First let's run through all the usual advantages to upgrade to the most recent version of the … [Read more...]
Dealing With A Traffic Drop – Business Report
Summertime in London. People are sitting outside the cafes and pubs enjoying the sun and watching the world go by. And me, I'm sitting inside writing a quarterly report with a cloud over my head because my traffic's halved in the last three months. Well, not exactly – but I had you fooled! … [Read more...]
Web Design Business Owner, Matt Shuey
Download this podcast The latest in my oh-so remarkable series of interviews with design business owners is a great one. OK, I know I keep saying that but this one is great, believe me. http://youtu.be/1H6N22DHVyE The fantastic thing about this interview was that I didn't … [Read more...]
SEO For A Small Web Design Business
Web design business owners may be required to do many things. Selling, accounting, marketing ... yes. Designing? Sometimes. But, master the dark arts of SEO? Surely not! You should, of course, be concentrating on providing the best services. That's a "given." But there is a reliable way of … [Read more...]
Google’s Penguin Update – What It Means For Web Designers
Google's search results are ranked by a combination of hundreds of different factors that are arranged into an algorithm which is being constantly changed and monitored. Recently, there has been a major update to the algorithm that has sent the SEO world into a spin and that update is named … [Read more...]
How To Get Your Business To The Top Of Google
How do you get your website in front of as many eyeballs as possible? How do you expose your products and services to the world? The answer is, of course, to get to the top of the Google search results. Keyword research and competitor analysis Don't stop reading just because it's a boring … [Read more...]
My idiot’s guide to keyword research
So what is keyword research? "Keyword research is a practice used by Search Engine Optimization professionals to find and research actual search terms people enter into search engines when conducting a search". Good old Wikipedia! But, I used to think, what has that got to do with me? I'm a … [Read more...]
How to market yourself #7: How to write and design a WordPress page or post
Constantly updated quality content is the mainstay of any website or blog. I have already described how to set up a WordPress.org blog and what to write about when you have one. Here,s the "how to" for those new-ish to WordPress... There are three things to remember when you are writing: Make … [Read more...]
How to market yourself #6: How to get links to your website
There are two sides of a coin when considering how to market your site on the internet. Firstly, concentrate on the site itself: write regularly updated quality content and optimize the site for search engines. Secondly, by concentrating off the site: getting quality sites to link to … [Read more...]
How to market yourself #5: How to optimize your WordPress site for search engines
This is the fifth in the series where I explain how an individual or small or medium sized organization can get themselves noticed in the big bad world. Other installments explained how to set up a web site from scratch, how to install WordPress and what to write on your site. Before we … [Read more...]