I realise the power of an email list more and more every year I spend online. You’ve heard this question on numerous podcasts: “what would you do differently if you were starting out today?” And, 99 times out of 100, the answer is: “I wish I started collecting email addresses earlier”.
The more email addresses you collect, the more sales you make, the more your business grows, the more people you can help. It’s as simple as that.
So, how do we do it? Here are 5 ways that have been working amazingly well for me recently.
1. Create easy-to-remember URLs and domains redirecting to your squeeze page
I stole this one from Steve Scott. His squeeze page can be found at stevescottsite.com/free. There are two powerful forces behind this clever idea.
First, it’s short and easy to remember.
Secondly, it has that magic word “free” in there. It goes without saying that you should have a free offer (“lead magnet”, “bribe”, call it what you will) that people will get when they subscribe to your list. People love “free”. So, rather than /list or /email, the redirect /free is much more appealing.
Furthermore, you can buy a whole new domain specifically for this purpose. FreeFromRob.com, anyone?
2. Mention these easy-to-remember redirects on podcasts and in conversations
Now you’ve got these easy-to-remember URLs and domains, use them. You can now easily drop them into a conversation. Maybe not when you’re chatting with your neighbor about house prices but when you’re being interviewed on a podcast or, even better, on your own podcast.
People listen to podcasts while doing other things, travelling, walking, jogging, etc. They’re not near a computer so the only chance you have to get them on your list is to provide an easy-to-remember way of finding the squeeze page.
3. Write a Kindle and promote your email capture offer within the first 10%
This puts your email offer on the biggest shop in the world, Amazon! The beauty of this technique is that people don’t have to buy your Kindle books in order to subscribe.
When you’re not really sure if you want to buy a book on Amazon, you click on the “Look inside!” button on the thumbnail cover of the book you’re interested in.
Make sure, therefore, that the first 10% of your Kindle book is particularly compelling and informs the reader of the benefits of reading the book.
And, don’t forget to include your email capture offer in that first 10% as well. My email capture offer includes two free e-books “How to Market Yourself Online” and “Starting An Online Business” – it’s likely that someone interested in reading one of my Kindles would also be interested in reading those free e-books as well.
They can click the link in Amazon and land directly on the squeeze page.
4. Promote your email capture page with YouTube annotations.
You will have to validate this through Google Webmaster Tools.
Now you can add annotations (speech bubbles, notes, titles, spotlights, labels) to your YouTube videos. These can add information, links to subscribe to the channel or, in this case, links to your associated website (sign up form).
5. Promote your email list on your video courses
As regular readers of this blog will know, I make passive income from Udemy and Skillfeed. However, online learning sites aren’t just about making money, they’re also fantastic platforms for building a brand and growing a following.
I put a call to action at the end of all my courses. I’ll say, if you want to learn more about the subject of the course, you can join my email list.
At the end of a course you have a enraptured audience. They have gone through hours of your lessons and therefore think your content is worthwhile. So, promoting your email offer is a no-brainer. Use the easy-to-remember redirect in the video to ease the journey to the sign up form.
You can do it
Your email list is one of your biggest business assets. You can build it up through all these channels to create an ever-growing community of fans and consumers.