Creating in-depth video courses is a great way to grow your brand and earn passive income. But what sort of courses should you create?
For me, the courses I created were a logical progression of my work on this blog and on my YouTube channel. I’ve been asking around and here are some ideas to get you thinking about your next Udemy video course.
You are an expert. We all are. We’ve all spent our lives engaged in activities that we know more about than other people. This is powerful.
Think about what you’ve done at work. What did you do very well? Was there anything you did better than anyone else?
What have you just learned?
This is a very important question. Somebody who has just learned the 2 times table will be much better at teaching it than an applied math professor.
Teaching is one of the best forms of learning, by the way. Teaching fills in the gaps of your knowledge as you have to brush up and research certain area to make a solid course.
Blogging / audience / questions people ask you
I’ve been able to access the most marvellous market research information since I started blogging. And, it’s free.
If you regularly put out content through a blog, you’ll soon find out that (surprise, surprise!) some of your articles are better than others. Google Analytics will tell you which articles are read and which pages visitors spend the most time on.
Even better, you get feedback via the comments and emails for random members of your audience. If you get asked the same question from your audience over and over, yes, make a course on that!
Do you get asked the same question over and over?
What have you made money doing?
I know money isn’t the most important thing in the world but showing people that they can make it with a career skill works on Udemy at the moment.
Have a look at Alun Hill on Udemy. He’s been making $4000/week profit from Udemy for most of 2014. The first course Alun broke big with was How I Make $2000 A Month On YouTube – And No Filming.
So, show people that they could make x amount of money doing something.
Deliver benefit and value to the student
Always make sure in your titles, descriptions, bullets and content that you are thinking of providing benefit and value to the student. Make sure your course relieves pain or is useful to your audience.
Provide measurable proof of benefit
Staying with the example of Alun Hill, he promises a measurable benefit by saying “Make $2000 a month”.
I am working on a big new course provisionally titled: “How I make $5000/month passive income selling digital info-products”.
And don’t forget to enjoy yourself
As I said in my rules of product creation article, people go on and on about target markets, keywords and low hanging fruit. They spend hours looking at spreadsheets trying to work out mathematically what the best selling products would be.
I would say, “go with your heart”. Make sure you enjoy creating the video courses! If you don’t enjoy making it, how is anyone going to enjoy taking it?
You can do it
You can create a video course that sells and makes money for you well into the future. If you have any questions, ask them here in the comments.