Creating an email list is one of the most important internet marketing tasks any small business can employ. Subscribers to an email list are more likely to respond to offers and make purchases than visitors to a site. Moreover, nothing cements allegiance to a brand better than a regular newsletter … [Read more...]
Improved Usability Increases Conversions and Sales
This is a story of how I increased my conversions by 200% by making my sign-up form easier to use and having more of them on the site. Design vs. Sales The stereotypes of the sales person and the designer are of two totally different animals. Sales people, on one hand, are grubby desperate types … [Read more...]
Embed (Multiple) MailChimp Forms On Your Website
An essential internet marketing strategy is to make signing up to your list as easy as possible. To do this I like to have a sales page or squeeze page for the list which explains the various benefits of signing up. If this squeeze page is quite long it's nice to put an email capture form at the … [Read more...]
MailChimp Sign-up Forms using WordPress Widgets
One of the most important internet marketing strategies is to create an email subscription list. And the most important part of creating a list is making the sign-up process as attractive and as easy as possible. MailChimp is one of the foremost bulk emailers. My experience with MailChimp hasn't … [Read more...]