An essential internet marketing strategy is to make signing up to your list as easy as possible. To do this I like to have a sales page or squeeze page for the list which explains the various benefits of signing up. If this squeeze page is quite long it's nice to put an email capture form at the … [Read more...]
Emailing Blog Posts with a MailChimp RSS Campaign
No internet marketing strategy is complete without email campaigns. Sending regular branded emails to a subscriber with top quality content will build recognition and loyalty like almost nothing else online. A great way to do this is with AWeber. But you can do it for free with with MailChimp if … [Read more...]
MailChimp Sign-up Forms using WordPress Widgets
One of the most important internet marketing strategies is to create an email subscription list. And the most important part of creating a list is making the sign-up process as attractive and as easy as possible. MailChimp is one of the foremost bulk emailers. My experience with MailChimp hasn't … [Read more...]
How to publicize your blog posts
The job isn't over when a blogger publishes a blog post. Indeed, for some it has only just begun. Many bloggers will try to maximize the exposure for each post through submitting the post to various social media sites. I will be talking about social media a lot but before that there are also a … [Read more...]
How to market yourself #9: How to get people to contact you from your website
You've got a beautiful website and blog and you want people to contact you, either by phone or email. What do you do? Everyone has a contact page on their website. OK, maybe not everyone, but you should have one, really. Here are some really important points to think about when you're doing your … [Read more...]
How to market yourself #8: How to offer RSS feed and email subscriptions
So you've got your self-hosted WordPress blog set up, optimized and have already published a few great posts and you want to offer an RSS feed and email subscription to your posts. What is RSS? RSS stands for Real Simple Syndication and is a format used to publish frequently updated content from … [Read more...]
What to do if you are on an email blacklist
A hugely significant part of your web presence and company brand is email. It is just as important as your website. It needs to be professional looking and, most importantly, when sent to a particular place, it needs to get there. What are email blacklists? Email blacklists are databases used by … [Read more...]
Download my 2 free e-books and 2 free MP3s on running an online business & getting clients
Plus a list of my 12 favorite resources for online business