Download this podcast The next guest in my series of interviews for the Design and Marketing Podcast (please subscribe and/or leave a review) is Jon Phillips. http://youtu.be/ksXa6_IINv8 These interviews are mainly of designers who run their own businesses. While Jon may not … [Read more...]
5 Website Essentials (You Probably Aren’t Doing Right)
A website is essential to a business in today's economy. OK, scrub that. A website is essential to everyone in today's economy. What are you going to do, whether you're 18 years old, 28, 38, or 48 years old and looking for a job? Are you going to be shuffling round town armed with a business … [Read more...]
Split Test a Web Page using Google Analytics
Split testing or A/B testing just got a whole lot easier! The agony that was Google's Website Optimizer has been transformed into Google's Experiments and integrated into Google Analytics. http://youtu.be/RJCs71-TyeE Have a look at the video above to see how to split test a web page in … [Read more...]
Not Blogging? You Must Read This!
Blogging is without doubt the most effective marketing tool for a business. It is easy, cheap and powerful. And yet there is resistance to it. One of the major frustrations of the last few years has been my inability to persuade my clients to blog consistently. Here are the most common "excuses" … [Read more...]
The Skills You Need to Start an Online Business
There has never been a better time to start an online business. Many people ask me what skills and abilities you need to do this. Obviously you need the technical skills necessary to create the product or perform the service you are selling. But that isn't even half the story. Here are the … [Read more...]
Reader Profiles for my Blog
I was inspired by Darren Rowse's article about writing reader profiles to inform your blogging. Darren Rowse, for those of you that don't know, has been blogging since 2002 and writes a number of successful blogs including ProBlogger.net which aims to help bloggers learn the skills of blogging … [Read more...]
Know Your Visitors – Know Your Customers!
Most websites fail. Why? Because, they don't post regular content that people will want to read. How do you know what people want to read? The answer is to get to know your website's visitors and potential visitors. By knowing your readers, you will hopefully have some idea about your potential … [Read more...]
My 5 biggest blogging mistakes
I first set up WordPress on my website 4 years ago. Since then it has been a long journey trying to post once a week whilst learning all I can about web publishing. Things haven't always gone smoothly. So, for the record, here are some of my greatest gaffes: 1. Not creating the whole … [Read more...]
How to publicize your blog posts
The job isn't over when a blogger publishes a blog post. Indeed, for some it has only just begun. Many bloggers will try to maximize the exposure for each post through submitting the post to various social media sites. I will be talking about social media a lot but before that there are also a … [Read more...]
The best shared hosting for WordPress websites
If you are either just starting out as a blogger with a self-hosted WordPress blog or you are frustrated by your current host – here is a list of the best WordPress shared hosting companies as voted for by WordPress experts. Shared web hosting is a service where many websites reside on one web … [Read more...]
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