Back in the nineties, the internet was a “wild west” – a goldmine of opportunities where ordinary people could earn fortunes from gaming the search engines and pointing traffic to sales pages.
It’s still a goldmine of opportunities. You just need to look in the right places. The Google search results may be dominated by big brands and less of a goldmine for most people. However, there are many smaller goldmines all over the web with low competion – and Udemy is one of them.
Udemy is an online learning platform where anyone can upload video courses and teach the world.
So, set up a profile on Udemy
Head over to Udemy and start by creating your instructor page. Spend a bit of time on it. Upload a nice image. Connect all your social networks and your site. And, most importantly, write an engaging biography which explains how your courses can help people.
Here’s my Udemy profile. What do you think?
Choose a subject for your course
Make courses in areas you yourself have made money from or gained value with. Always be thinking of the value you can provide the student. Ask around. Ask your colleagues. What are you good at? What can you help people with? Try mind-mapping.
You shouldn’t make just one course on Udemy, you should make several. So don’t make your first course a “complete” or “exhaustive” course. Split up your knowledge in to several specific areas.
Further reading: The Subject Matter of Successful Udemy Video Courses.
Marketing starts NOW!
Start marketing even before you’ve started creating the product. Ask people (friends, colleagues, contacts, social media following, etc.) what they think of your course idea.
Get as much feedback as you can about your potential course. You will learn a great deal about what to include in the course and you will drum up interest in and anticipation for the course when it comes out.
Set up your course on Udemy
The next thing to do is to click the Create A Course button on Udemy.
Go on, click that button! Just enter “Test course” as your title because everything can be changed at a later date.
There is a pop-up at this point to “tailor” your course and experience. Try to answer the questions about your course and audience as best you can but don’t worry about this. Next click on the Curriculum link on the left sidebar because this is where you’ll be spending most of your time.
Start creating the course
Fledgling Udemy instructors always totally over-think this part when it’s really very simple. You just have to map out your course lectures and start recording video.
You can mind-map using pen and paper (I apologise for my scribbles above but you get the idea) or you could mind-map digitally (try MindMeister). You could just write them out (you don’t have to mind-map) or you could plan you course out using the excellent curriculum editor in Udemy.
The UX of the curriculum editor in Udemy is a joy to use. You can more-or-less plan and edit your course structure here. Remember, just because you publish a Lecture here in the editor, it doesn’t mean that it’s visible to anyone. This is just visually indicating that you have finished work on this Lecture. (You’re free to edit any Lecture at any time).
Recording the video lectures
Now, you don’t have to have the course structure 100% mapped out before you start recording the videos. You should start recording the video as soon as possible. Just go for it. Don’t over-think it.
Important: make sure the video is HD and in 16:9 format – so the slides should be 16:9 as well. Also, make sure the audio is as good as it can be as well. Spend around $100 on a decent quality microphone, buy something like a Blue Yeti or a Samson Meteor.
As soon as you’ve got the first video done you should share it. There’s nothing worse than working on a video course in isolation. The quicker you get the first few videos done and receive feedback on them, the quicker you’ll get the whole course finished.
Share them throughout social media and YouTube. And, especially, share one video on the Udemy Studio Facebook Group.
Don’t make all the videos look the same
Don’t just screencast a boring load of Powerpoint slides with a standard template and read out what’s written on the slides.
Mix it up a bit. Record yourself talking to the camera. Do screencasts of software tutorials. Create awesome looking image only slides. Read from a script in some places; ad lib in other places. Upload useful supporting materials like PDFs, Word Docs or Excel spreadsheets that will have some tangible benefit to the student.
A good Udemy course structure
Udemy courses can be divided into sections and you must use these sections. Students appreciate being introduced to a subject at the beginning of a section and then being quizzed on what they learned at the end. So, you should not only teach but demonstrate to the student what they have been taught.
You don’t have to do much face to camera videos (and, god knows, I don’t like doing them) but you should do some. People will appreciate seeing who’s created the course they’re taking.
Engage with other course creators
Udemy has a huge community and eco-system around it. You should find it easy to meet likeminded course creators online that will be happy to help. I’ve already mentioned the Udemy Studio Facebook Group which is 30,000+ and can get a little narky (that’s British English, the American translation is gnarly).
You could also try the smaller and altogether more erudite Online Video Educators & Entrepreneurs community at Google Plus.
You can do it!
You can set up a Udemy course for success and earn passive income. You’ve just got to get started. Why? It’s inspiring!
- How to Create Your Udemy Course – a great free course from Udemy at Udemy
- How I Make $5000+ A Month From Udemy And Skillfeed – another article here
- Free Mini Course: How To Make Passive Income With E-books And Video Courses – a free course on my membership site
Learn more about selling courses on Udemy and how I make $5000+ a month doing this by clicking above image and taking my highly-rated bestselling course.