The primary objective of this website is to attract clients to my design business. The two ways I try to achieve this are:
- Get other good websites to link to me with my desired keywords as the anchor text. For example, freelance graphic designer, designer in London, UK design services, are good phrases to explain what I do and I try to get these words a published as a hyperlink to my site on as many sites as possible.
- Write regularly updated content with my keywords scattered around the site, particularly within title tags and headline tags. So I try to write an article a week about artworking, designing, Photoshop, Illustrator, InDesign, Quark, logos, packaging, marketing, advertising … the list goes on and on!
This strategy has reaped rewards as I have been employed by some great clients this year (Accenture and MasterCard, for example) who have asked me to help them on a variety of interesting projects. All because they found me on Google, or some similar search engine.
The nature of SEO (Search Engine Optimisation) is unpredictable. It’s not an exact science as it takes a bit of luck to second guess Google’s secret algorithm – the mathematical equation that uses certain information from a website in order to define its rankings – and get on the first page of search results.