Free Course on Email Marketing – Technical Jargon Explained!

In order to generate sales online, there’s nothing better than an email list. Building an email list of engaged customers is the holy grail of online marketing.

How do you build an email list of engaged customers? Take this amazing, free course now! It involves setting up forms, success pages, thank you pages, squeeze pages, double opt-ins, lead magnets, list segmentation, auto-responders and more baffling technical jargon.

The course takes you through the process using two of the foremost email marketing providers – Aweber and Mailchimp. There are many other providers in the market place but these two are the best for small- and medium-sized companies and the solopreneur.

Once you’ve mastered the art of building an email list, the next step is to leverage the power of internet marketing to drive traffic and conversions. Internet marketing encompasses a wide array of strategies, from search engine optimization (SEO) to social media advertising and beyond.

By implementing proven internet marketing expert tips, such as creating compelling content, optimizing your website for search engines, and engaging with your audience on social media platforms, you can maximize the effectiveness of your email campaigns and grow your business exponentially.

Drawing from established strategies in internet marketing provides a sturdy foundation for navigating the digital realm effectively. Yet, to maintain an edge, businesses must also adapt to the ever-evolving landscape of digital marketing. By vigilantly embracing innovations like artificial intelligence, virtual reality, and augmented reality, companies can propel their marketing endeavors to unprecedented heights, seizing opportunities to enhance customer experiences and drive conversions.

As technology evolves, so do consumer behaviors, underscoring the importance for businesses to stay abreast of the latest trends in digital marketing. Continuously refining strategies based on emerging trends such as voice search optimization, influencer marketing, and interactive content enables businesses to sustain their online presence, forge meaningful connections with their audience, and foster sustainable growth in the digital age.

Moreover, leveraging social media platforms like Twitter and Facebook can significantly enhance your marketing efforts. Each platform offers unique advantages; Twitter, with its real-time updates and concise messaging, is ideal for sparking conversations and sharing timely information. On the other hand, Facebook threads allow for deeper engagement and community building, fostering meaningful interactions among your audience.

Understanding the nuances of Twitter vs Facebook Threads can help tailor your approach to suit the preferences of your audience, ultimately driving greater traffic and conversions. Integrating these strategies harmoniously can catapult your business to new heights, establishing a formidable online presence and cultivating lasting relationships with your customers.

Remember, collecting a list of your potential customers’ email addresses and marketing to them is probably the best thing you can do to get sales online. There’s a right way and a wrong way of doing it. Let’s do it right!

As you embark on the journey of mastering internet marketing for driving traffic and conversions, it’s essential to maintain the integrity of your email list. Your email marketing efforts can significantly benefit from a trustworthy email verifier like Zerobounce.net. This tool ensures that your list remains accurate and up-to-date, safeguarding your outreach efforts from bounce-backs and improving your email deliverability.

Just as you optimize your website for search engines and create compelling content, ensuring the health of your email list through regular verification is a proactive step toward doing internet marketing “right.” With a clean and verified list, you enhance the chances of your emails reaching the intended recipients, thereby maximizing the impact of your internet marketing initiatives and contributing to the exponential growth of your business.

Let’s try to demystify the technical jargon and explain about the course at the same time.

Email capture form

An email capture form is where you actually collect the emails. It can be on the sidebar of a website (here on RobCubbon.com it’s available when you click a button on the sidebar). But, ideally, email capture forms should be in many places of your website to maximize the number of emails you collect.

Squeeze page

A squeeze page is a page on your website where you, typically, ask for an email and nothing else. There are no links out of the page, no logo, no header, no sidebar, no footer. Here is my squeeze page.

Double opt-ins, thank you pages and success pages

MailChimp and Aweber insist that collection of email addresses has to be via a “double opt-in”. So after a visitor has entered their email address, they then receive a confirmation email which contains a link that they have to click to be registered.

This is the procedure for the double opt-in registration:

Visitor fills out form > Goes to “Thank you” page > Receives confirmation email > Clicks link in confirmation email > Goes to “Success” page > Receives “Welcome” email.

Lead magnet

The lead magnet is the offer, “bribe” or free gift that is used at an incentive to the visitor to enter their email address. This is usually in the form of a free PDF e-book or report. This should be available as soon as the visitor has clicked the link in the confirmation email and can be available on the “Success” page.

Sequential auto-responder sequence

The auto-responder is a perfect example of how automation can make you money online when you sleep. An auto-responder sends a series of emails to a new subscriber over a period of days, sometimes months, sometimes years.

Typically, this would be three or four emails containing information that is of extremely high value to the recipient. This builds rapport and authority so that, when they receive a special offer or “sales email”, a high proportion of subscribers will buy.

Broadcast emails

“Sales emails” and “value emails” exist outside the auto-responder sequence as well.These are called broadcast emails. They can, and should, be sent anyway, especially after the auto-responder sequence has finished.

You can mail out to your list up-to-the-minute information, value emails or special offers of your products or services. Again, always space out “sales emails” with three or four “value emails” between them.

RSS / Blog broadcast emails

And a third type of email is a the blog broadcast email which is automated and sends out an update from a blog, usually at a set time of the week.

List segmentation

As a business’s email list grows segmentation becomes necessary. The list can be segmented or tagged by the products they’ve bought, their interests, what they’ve clicked on, etc.

A/B split testing of emails

In addition, lists can be randomly segmented to test the subject line and content of an email. Typically a list can be grouped into two segments of 10% of the list and one segment of 80%. The two 10% segments will be sent the same email with one slight difference and the remaining 80% will be sent the one with the higher open rates or click-throughs.

You can do it

You can build a email list of engaged customers that will buy from you when you mail them. But you need to do it in the right way with Aweber or MailChimp so check out my course it’s FREE! I’ll be adding more videos soon.