Don’t blame me for this title. Blame Tim Ferriss! That guy’s got a lot to answer for. If it wasn’t for that tea-drinking, tango-dancing, measurement-obsessive, I’d still be in freezing cold London swapping hours for dollars (or pounds, actually).
Instead of which I’m on a 1,000 km jaunt through the northern Thailand’s mountains, hills and paddy fields on a fairly flash motorbike. Nothing strange or wonderful about that (although, this is Thailand, it is both strange and wonderful). But the amazing thing is … I’m working and earning while on holiday.
It was Ferriss who first introduced me to the concept of passive income. And it was blogging that introduced me to Ferriss. OK, blame the internet. Terrible thing.
What is passive income?
I’ve defined passive income many times in my income reports but, as you know, passive income is money earned from assets rather than from hours labored.
What are my assets? Well, my legs, obviously, but, leaving my many physical blessings aside, I have also created digital products – e-books and video courses – that sell and make money without me having to do any extra work.
That’s the idea, anyway. But, as Pat Flynn will tell you, no income is purely passive, you have to make sure everything is running smoothly and that the products are up-to-date, etc. But, the advantage passive income has over active is its scalability. Meaning you don’t have to work any harder to make more money, the products just have to sell well.
So how do we do this?
Get good at creating content
I’ve always preached the importance of blogging or, put another way, regular content creation. If you regularly do something, you get better at it. Blogging is a great way to exercise your “creation muscle”. You build up your content creation abilities in public until people will pay for your extra good stuff.
Build an email list
It won’t come as any surprise that email marketing was going to be mentioned sooner or later. The money’s in the list.
If you haven’t started collecting emails yet, start now. If you’ve started, improve your conversions by trying to improve your lead magnet or free offer that you give in return for email addresses.
Write those e-books; make those video courses
And finally we get to product creation. It’s unwise to publish a product without a following – a blog readership or an email subscriber base. (Unwise but not impossible).
Keep putting out the free stuff, even while you’re building the premium stuff. Consistency is key. Just as you consistently create blog posts and email the list, you should be consistently creating products.
It’s a marathon not a sprint. Your first e-book and your first video will not be your best. You just need to be motivated to keep going if you don’t succeed at first.
It’s a little bit like a spider crawling up a wall … and the motivation will come if you put out content quickly. You’ll start to see the results.
So why am I saying this?
Well, I’ve got a 45 minute mini-course that explains all my processes for creating over $5000 a mouth passive income profits from selling info-products. How to get the audience, how to build the products and, then, how to sell them and experience a life of scary bike trips through gorgeous scenery (the latter is optional).
Please, sign up for it at this page and you’ll have instant access.
I,m really proud of the free training which is shot in various places in Thailand and the UK. I,ve tried to make it as valuable as possible to anyone wanting to create and sell e-books and video courses. If you believe you have expertise you can communicate and are interested in earning passive income from it then this is for you.
AND, very important, I would love it if you could share this link with your audience: share on Facebook, Twitter, LinkedIn, Google+ “¦ wherever you like!
You can do it
You can earn passive income from selling your expertise. I’ve proved this can be done! And, if you want to know how exactly, click on the image above and sign up for the free exclusive training.
Reginald Chan says
Hey Rob,
Found this on Facebook and through to drop by and have a look. Powerful article man!
You nailed everything in this post and keep it up. I even saved this on pocket!
Rob Cubbon says
Thanks, Reginald, so glad you popped by. Did you sign up for the free training?
Elvis says
Best article I ever read so far today. Very empowering and inspiring. Nothing could be better than earning money from doing something you see as a hobby. Work will never feel like work at all because you enjoy what you do. It makes you enjoy life even more. Thank you for this article. I have always been dreaming of being able to do something like you do.
Rob Cubbon says
Thank you, Elvis, I hope you’ve signed up for the free training.
Piccia Neri says
Living the dream, Rob – can’t wait to join you! thanks so much for the advice and inspiration.
Rob Cubbon says
Thank you, Piccia
Antonio Matos says
Hi Rob,
I do appreciate the post I signed up and look forward to learning more from you.
Warm regards,
Antonio Matos
Rob Cubbon says
Thanks for signing up, Antonio 🙂
vinodh says
Leave pat flyn and tim ferris. you are slowly becoming an passive income icon.
regards
vinodh
Rob Cubbon says
Haha, Vinodh! High praise indeed!
Steve says
Hey Rob,
Product creation is the key! I’m just beginning down this route, and wondered on your thoughts on tiered products vs broader products
i.e. lead magnet -> ebook (low price) -> video course (med price) -> mastermind group (high price)
vs
10 different low priced ebooks pitched to segmented subscribers
Rob Cubbon says
Hey Steve, I’d be tempted to go for the first of the two options but that’s just my gut reaction, you should ask your audience in surveys and do tests if you can. When you say “low priced e-books” do you mean Kindles or just low prices PDFs? PDFs on your own site can command a higher price usually. Kindles are always cheap! Personally I don’t like the MasterMind thing because it’s not passive income but it works for a lot of people. In the end of the day, it’s hard to give an opinion without know a lot, lot more about your audience. I hope this helps.
Steve says
Hey Rob thanks for replying!
I meant like a $7-$17 ebook PDF sold on the site.
Not low priced compared to many of the books I see selling on Kindle for 99c!
Appreciated – enjoyed todays video by the way, great stuff.