I haven't written as many posts as I would have liked on this blog in the last couple of months. The reason? I have been creating an e-book which will be used as an incentive for join my mailing list. It's ready now! Why did I do this? Many reasons ... I wanted to do something a bit different; to … [Read more...]
Adding a client testimonial page to your website
If you have any sort of professional website I would advise you to include a testimonial page to promote your business. I think it's always good to see if someone has been recommended and interesting to see by whom. It's something that could separate you from the competition. Have a look at my … [Read more...]
Sync up your Social Media and increase your Tweets
The huge advances of social media sites show a transformation from media monologues to dialogues which will define human communication of the early 21st century. An overwhelming majority of marketers say they are now using some form of social media to market their business. Social media is an almost … [Read more...]
How to market yourself #9: How to get people to contact you from your website
You've got a beautiful website and blog and you want people to contact you, either by phone or email. What do you do? Everyone has a contact page on their website. OK, maybe not everyone, but you should have one, really. Here are some really important points to think about when you're doing your … [Read more...]
How to market yourself #8: How to offer RSS feed and email subscriptions
So you've got your self-hosted WordPress blog set up, optimized and have already published a few great posts and you want to offer an RSS feed and email subscription to your posts. What is RSS? RSS stands for Real Simple Syndication and is a format used to publish frequently updated content from … [Read more...]
How to market yourself #6: How to get links to your website
There are two sides of a coin when considering how to market your site on the internet. Firstly, concentrate on the site itself: write regularly updated quality content and optimize the site for search engines. Secondly, by concentrating off the site: getting quality sites to link to … [Read more...]
How to market yourself #5: How to optimize your WordPress site for search engines
This is the fifth in the series where I explain how an individual or small or medium sized organization can get themselves noticed in the big bad world. Other installments explained how to set up a web site from scratch, how to install WordPress and what to write on your site. Before we … [Read more...]
How to market yourself #4: What to write in your blog or website
So you've got your WordPress blog set up and you are just starting to write – what you do? Words are, in my opinion, the most important thing on a website. This is because the search engine robots that crawl the web every day can pretty much "read" what you've written, but they can't look at your … [Read more...]
How to market yourself #3: How to install a WordPress blog on your site
In the previous post in my How to market yourself series, I described how to set up a website on a host's server. Here I will tell you how to set up a WordPress blog on that server. Read my introduction to this self-marketing series here. This article is about how to set up WordPress manually. If … [Read more...]
How to market yourself #2: How to set up a website
This is the second post in my How to market yourself series, a personal account of the best marketing techniques you can employ for yourself or your business. Read my introduction to this self-marketing series here. There are three things you need to do when setting up your website. Decide on … [Read more...]
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