A website is essential to a business in today's economy. OK, scrub that. A website is essential to everyone in today's economy. What are you going to do, whether you're 18 years old, 28, 38, or 48 years old and looking for a job? Are you going to be shuffling round town armed with a business … [Read more...]
Split Test a Web Page using Google Analytics
Split testing or A/B testing just got a whole lot easier! The agony that was Google's Website Optimizer has been transformed into Google's Experiments and integrated into Google Analytics. http://youtu.be/RJCs71-TyeE Have a look at the video above to see how to split test a web page in … [Read more...]
Not Blogging? You Must Read This!
Blogging is without doubt the most effective marketing tool for a business. It is easy, cheap and powerful. And yet there is resistance to it. One of the major frustrations of the last few years has been my inability to persuade my clients to blog consistently. Here are the most common "excuses" … [Read more...]
Google’s Penguin Update – What It Means For Web Designers
Google's search results are ranked by a combination of hundreds of different factors that are arranged into an algorithm which is being constantly changed and monitored. Recently, there has been a major update to the algorithm that has sent the SEO world into a spin and that update is named … [Read more...]
Reader Profiles for my Blog
I was inspired by Darren Rowse's article about writing reader profiles to inform your blogging. Darren Rowse, for those of you that don't know, has been blogging since 2002 and writes a number of successful blogs including ProBlogger.net which aims to help bloggers learn the skills of blogging … [Read more...]
How to Blog for Business
For me, blogging isn't about making money from advertising, affiliate marketing and selling products. It's not about that for the majority of bloggers either. But it is about business. All of my current clients have either contacted me through my website or are a result of a recommendation … [Read more...]
How to Write for the Web
You have a web presence. You have a product or a service to sell. You need to create awesome web pages that will elicit a response... You need to know how to write for the internet. It's a devilishly difficult skill to master. I've been doing it for five years and still consider myself a novice. … [Read more...]
Using Featured Images in WordPress
The thumbnail featured images on this blog, both on the home page and in the footer, are automatically created by the Streamline theme on the Genesis framework (affiliate links). But these featured images can be coded into any theme and I tell you how to do this here. Featured Images in … [Read more...]
Know Your Visitors – Know Your Customers!
Most websites fail. Why? Because, they don't post regular content that people will want to read. How do you know what people want to read? The answer is to get to know your website's visitors and potential visitors. By knowing your readers, you will hopefully have some idea about your potential … [Read more...]
15 essential tasks to complete after installing WordPress
WordPress is a blog publishing platform that can be used to run many different types of website. Every time I install WordPress I run through the same geeky routine to ensure that it is well-functioning and easily discovered. So, aside from the theme (the way the website looks) and the content … [Read more...]