I’ve just published my fourth Kindle book Build a Brand, Create Products & Earn Passive Income.
As usual, I’ve put it on at $0.99 for a few days before offering it for free for five days starting this Sunday, July 20th and ending on Thursday July 24th 2014.
One day, a friend of mine, Deepak Taylor (from LatestFreeStuff.co.uk – the largest freebie site in the UK), asked me if I could give a talk at his meetup group, the London 4-Hour Work Week group.
I was initially hesitant as I’ve never really “loved the limelight”. But then I thought, I’ve got to do this. It’ll force me outside my comfort zone, it’ll be good exposure. It’ll be good for me.
I had about six weeks to prepare. What should I talk about? What are people going to want to hear from me? What can I possibly teach anyone?
I thought, try to give people the most powerful 60 minutes ever. Tell them as much as I could about how to be successful online.
And the talk is the basis of this book.
I start at the very beginning with a description of my life in 2006 – doing rubbish work in offices with no aspiration of doing anything else. And how my initial route away from the hamster wheel was a WordPress blog.
The blogging habit is initially painful but ultimately beneficial, so I explain all the advantages. I was encouraged to keep blogging by seeing increases in Google traffic, however small. In the book I explain exactly how you should blog in order to create an audience and build a brand.
Anyone who wants to do any sort of business online needs to create an email list … and start doing this yesterday!
I’ll tell you exactly how by explaining what strange-sounding things like “sequential auto-responders” and “lead magnets” are.
You will learn that someone giving you their email address is worth more than someone giving you money and I’ll explain great ways to collect email addresses.
Photo credit: Natasha Fadeeva
Lastly, I explain what I mean by ‘intimate’ content. This is where the products and passive income come in.
‘Intimate’ content is content that establishes a closer connection between you and the audience. Videos, podcasts and books typically take your followers longer to consume and, in the case of audio and video, the consumer hears your voice and sees you face – building an even closer relationship.
‘Intimate’ content is broken down into three types in the book:
- Books: I explain the best way to conceive, write and promote a book. This starts with creating an e-book for sale at kdp.amazon.com.
- Audio: I explain why podcasting is a great idea and how to do it.
- Video: I explain how shooting video isn’t so difficult, why you should be on YouTube as well as on online learning platforms and how I make $2500+ passive income on Udemy and Skillfeed
I explain why you should be creating ‘intimate’ conent, and how you can do this.
You can do it
The beauty of this blueprint is that, if you set it up right, it feeds itself. You grow a brand by creating a blog with an email list, ask your followers what they’re struggling with and sell them products that solve their pain. The blog, the podcasts, the videos and the e-books feed the email list which grow your audience to buy more of your products.
So, here’s the recap: Build a brand. Your brand is followed by an audience. They tell you what they want. You build it. And they buy it. And you keep going.
Buy Build a Brand, Create Products & Earn Passive Income at the UK Amazon store.
Buy Build a Brand, Create Products & Earn Passive Income at the US Amazon store.