What is the one thing about this blog people talk about when they meet me? Yes, it’s my passive income reports. If you want to engage and get traffic to a blog, transparency and vulnerability will go a long way. There is nothing more transparent and vulnerable than a blog income report.
It’s not all good news – a lot of people still find it hard to believe that you can make a living online. People will go out of their way to refute your claims. Some people are jealous of the large amounts you can make online; others are dismissive that you’re not making enough. It’s not for the faint-hearted.
Despite this, many brave bloggers publish how much money they make each month and also how they make it. They breakdown the channels that drive income and also the major expenses. Since my blog is about enabling you all to build consistent passive income streams and build a long term business asset, it only makes sense that I share my income reports with you.
Publishing my income reports benefits me too. By making my business goals public, I make a social commitment, and so I feel more accountable. It also drives me to constantly improve my game – take my business to the next level in order to help you more.Publishing income reports drives me to constantly improve my game Click To Tweet
While it’s true that most bloggers only want to inspire by reporting their income, a few do so to cheat. Some cool income reports might be fake. Have a look at the expenses and question everything.
Since reading other peoples’ income reports gives you a head start in your passive income journey, I’ve handpicked 8 really useful passive income reports for you to follow.
If you aren’t a fan of income reports, the following three reasons might get you interested:
3 compelling reasons to follow blog income reports
- To get insights about the affiliate programs that work best (and also the kind of tutorial/review posts that sell): Most income reports share the exact revenue they make from each affiliate program they participate in. They also link to the different tutorial/review posts that they’ve covered for a particular affiliate product.
This information helps you choose affiliate programs that convert well. You can also use it to understand the kind of review/tutorial posts you should be writing to convince your audience to buy. Of course you should always affiliate for products you use, like, and truly believe are useful.
- To learn about the costs involved
You always need to invest in a good hosting provider and some email marketing software, and there can be several other expenses in terms of tools, plugins, outsourcing, etc. The expenses are as important as the revenue and, therefore, the profit.
- To learn how to build an audience: Many income reports share some amazing Google Analytics insights. Since the lessons are almost always backed by data, you can apply them to your blog and business.
I’ve tried to choose reports that are truly helpful – ones that don’t just share revenue and expenses but also give business insights. So here goes… 8 amazing blog passive income reports to start following today:
If you follow my blog, you’ll know that I share my income reports and business goals once every 3 months just to be different to all the other monthly blog income reports. I also share my targets for the current quarter and the results of the last one.
In addition to the income stats, I often include the strategies that worked (or didn’t) for marketing my blog. For example, when I took the Your Digital Formula course, I wrote about how I doubled the Facebook Likes on my Facebook Page with image quotes in less than a month.
Also, lately, I’ve been writing about my introduction to the Amazon FBA passive income stream. While I won’t share the explicit details about the product that I sell at first, I’ll surely share all the lessons I learn along the way.
2. Making Sense of Cents blog income report
Michelle’s story to financial freedom began when she graduated from college with $38,000 student debt.
Once out of college, she started her finance blog to keep track of (and improve) her finances so she could pay off the student loan. She even briefly took up a job as a finance analyst which she quit to pursue solopreneurship.
Every month, Michelle publishes her income reports where she gives a breakdown of the money she made in the last month. Her income is spread across affiliate programs, freelance writing, ads, sponsored content, and more.
Michelle also shares the things she’s doing to improve her blog and her goals for the same. Since she’s trying to almost double her passive income this year, her focus is on getting more traffic using free and social traffic sources such as Pinterest. You should consider following her reports if you too are looking to improve your site traffic.
Also, watch out for the featured question section in her income reports. Each month, Michelle picks a question from her readers and answers in her monthly income report.
She answers questions like:
- How do I increase my affiliate income?
- Is there enough room for new bloggers to make money?
- How can a blogger increase their pageviews?
3. Matthew Woodward’s monthly income reports
Matthew Woodward is an award-winning internet marketer, speaker and one of my favorite bloggers. He has published over 40 income reports.
In Matthew’s income report, you’ll find an extensive list of affiliate programs to endorse. While you’re browsing through his income report, you’ll notice that which products earn him the most money.
I’d recommend you to read his tutorials and try to write like he does because he clearly knows how to write to sell without sounding salesy. His YouTube tutorials are also great.
If I had a slight reservation about Matthew’s income reports is that his expense listings in the report are a bit limited. But I know how the creation of income reports leaves you vulnerable is so this is by no means meant to be a bad judgement on him. I could never criticise another blogger for lack of transparency because it’s entirely up to the individual bloggers’ personal choice.
4. Pinch of Yum an income report from a food blog!
Teacher-turned-full time blogger, Lindsay, and her husband Bjork run this yummy food blog. Pinch of Yum consistently generates a five-figure passive income for them.
Pinch of Yum’s income reports are full of crunchy numbers, and I really like the level of detail Bjork covers. I also like the takeaways section. In the takeaways section in each report, you’ll find some great insights that you can apply to your business.
Lindsay and Bjork publish such rich income reports so that “ [You] Know that it takes a long time and a lot of work to bootstrap a content based website like a food blog, especially if you’re doing it on your own.”
5. The ultimate blog income report: Smart Passive Income
You’ve probably heard of Pat Flynn. Getting fired was probably the best thing that ever happened to Pat. That lead to him creating Smart Passive Income and building a thriving online business. Pat routinely makes a 6-figure passive income each month and has a very impressive breakdown of earnings and expenses every month.
Pat is the big daddy on online earning bloggers. He probably wasn’t the first blogger to ever to start writing income reports but he’s probably the one that introduced the concept to most of us in the online earning community.
Pat’s income reports don’t just report his earning and expenses, but also share a ton of online marketing lessons. You can not only learn how to start with your passive income earnings but also learn how to scale them.
From smart to dumb! Matthew Allen is a trucker-turned-blogger. And perhaps he’s also the only one on this list who still has a day job.
While Matthew has temporarily discontinued publishing his income reports, I’d still ask you to check out his archives because he’s been really honest about admitting the blogging mistakes he makes. Admitting your mistakes is such a powerful thing in blogging.
I started with very low figures. There’s no shame in earning modest amounts when you’re starting out. However, precious few of us have shared this with the community which causes many people to get frustrated that they aren’t making thousands a month straightaway. This is a big shame.There's no shame in earning modest amounts when you're starting out Click To Tweet
Matthew’s income reports are also rich with tips you can use to build your email lists and make the most of your blog.
7. ShoutMeLoud‘s blogger income report
Harsh Agarwal is one of the first probloggers in India. His blog is about helping people make money online. Each month, Harsh publishes an income report and lists all the affiliate programs he promotes along with the commission he made via each.
If you’re starting a blog about blogging, you must dig up Harsh’s earlier blog income reports because you’ll find some great paying affiliate programs in there.
Unlike most blogs on this niche, ShoutMeLoud has mobile apps too, and its income report routinely shares the apps’ performance. So if you’re looking to develop a custom app for your blog, this blog may be especially useful to you.
8. Just A Girl And Her Blog income reports
Abby admits to starting her successful blog based on a whim. It gradually grew to a point where she and her husband, Donnie, both started working full time on it.
Abby uses her blog to teach people about organization and productivity. She also helps people build consistent passive incomes like hers. Every month, Abby and Donnie publish a detailed breakdown of their earnings and expenses.
If you notice the blog’s income, you’ll see that a big chunk of it comes from their eBooks and course. In fact, they consider their product sales “legs” of their blog income.
Just A Girl And Her Blog seems to focus on list building, and so every month they share their list strength and all the things that worked for building their list. They also dissect patterns in analytics to prepare for the annual highs and lows — something you might want to learn from them.
Creating a blog income report … You can do it
If you read these reports, you’ll see that almost every month all these blogs are making mistakes, learning lessons, and moving on.Blogs are making mistakes, learning lessons, and moving on. And we learn from that. Love it! Click To Tweet
And I’ll admit: some of these reports might intimidate you, because they intimidate me. But, if you’re just starting with your passive income journey or are still processing the idea, hopefully these reports will inspire you into taking action. Everyone on this list began somewhere. You too could start right now!
So which of these income reports do you find the most inspiring and what are some of the other income reports that you follow?
P.S You can subscribe to my income reports (and tips about making a consistent online passive income) here.