What is an artworker?
Many people have asked me this question and, in the absence of a Wikipedia entry, here’s my definition.
The term pre-dates desktop publishing when “artwork” or “mechanical art” meant the material (photography, bromide, film, tranparency) or completed, camera-ready pages that could be photographed with a stat camera to make a same-size film that would be used to create a printed product.
Now, an artworker is someone who produces a print-ready product.
Artworkers get a concept from a designer (either in drawing or digital form) and use the appropriate software to create it.
An artworker would understand the basics of printing (cmyk, line screens, spot colours, etc.) as well as design, typesetting, formatting and colour correction. It would be rare to find an artworker with no eye for design.
They should be highly proficient in a number of basic graphics applications, such as Photoshop, Illustrator, Freehand, QuarkXpress and InDesign as well as having a basic grasp of how to sort large amounts of information in Excel and Word. Knowledge of JavaScript and XML is also handy in creating automated work flows and negating the need for repetitive tasks.
A “traditional artworker” means someone who – maybe a compositor in the past – has the necessary craft skills to cut, fold and glue paper in order to mock up packaging or other design visuals.
A “creative artworker” is someone who is perhaps half way between a designer and an artworker. They would be required to design print-ready artwork on the fly or be called upon to apply a certain design style across a range of printed material.
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Actually, at least in the advertising business, a ‘designer’ is what you define as ‘artworker’, and what you define as a ‘designer’ is in fact an ‘art director’.
I have found this duality of interpretations to have had a massive negative impact on my career as a designer. Try to guess which way.
Very interesting, Tiago, I guess these industry definitions have grown organically, mean different things to different people and there’s now some confusion over where to draw the dividing lines. It’s actually an incredibly important subject with regards to this website as Google searches are now contributing so much towards my new business. But what is my business; design, artwork, graphic design, art direction, creative or marketing? I can’t get to the first page of Google for all those keywords. Or can I?
It would be interesting to hear about how this has effected your career, Tiago. I’m guessing you’re feeling push away from creativity towards production?
[...] and create websites and and form of multimedia application. I am also a very competent repro-spec artworker, and have been doing this within the company since my first [...]
[...] treadmill again, contestant and collaborator in the nine to five daily grind, my services as an Art Worker required and hired by an inner city design studio. It has been a while since I’ve worked in [...]
That’s terrific as a description. We’re funny beasts really and truly misunderstood. We get local ads for Graphic Designers (loads of money) that specify the kind of stuff a artworker can do except we don’t have the required bits of paper to prove we can do it and, on the other hand, we get ads for Artworkers that want the design skills & qualifications of a designer (paid in peanuts, get monkeys!).
That’s why I set up my own business because people look at my CV and I don’t even get an interview!
Would you mind very much if I quote your definition on my website? Please have a look at it and see if you’d feel happy about me using it. Thanks.
Hello, Linda, artworking is a funny old business and artworkers are funny old people! Your description of the dynamic between graphic designer and artworkers, or creative artworkers – to add a another definition to the mix, is very familiar to me. Like you, I thought to hell with it all and set up my own business. But what I found very quickly was that the general public really don’t know what artwork is (they, understandably, think it’s something done by artists) and that I would get much more work as a graphic designer. This means I can offer a graphic design business that produces a printed product or a working website from scratch.
And all those people you sent you CV to that didn’t give you an interview – well, some of them don’t even have jobs today, I’m afraid.
There’s really no need to ask if you can quote my definition on your website. It would be great. I’d much rather you put me as a graphic designer in the anchor text, though!