In the old world you went to school and then you got a job. You may not have liked this job. But it was a job and you would do the same sort of job for the rest of your life.
We all know what disrupted this old world: high-speed Internet, computing power, indebtedness of Western nations and the rise of developing nations. The certainties and structures of education, employment and retirement that the west “enjoyed” are just a memory.
At the same time, our own personal content, put out through a variety of online platforms, can reach much wider audiences than the old companies ever could. Suddenly, by creating content and promoting ourselves, we can work from home doing more interesting jobs than we ever did for the old corporations.
In this new order, connections are key. Connections are like nodes in the central nervous system. Each node is connected to thousands of nodes which are also connected to thousands of nodes. Thus a single node can quickly influence millions of others.
And what is passed between these connections? Information, knowledge and skills. And quality information, knowledge and skills are passed between connections like wildfire.
What happens in the new world order?
Anyone, with a designer from Holland, a coder from Eastern Europe and support staff from the Philippines, can set up a business almost overnight. And, with a wing, a prayer and an awful lot of luck, this business could compete within a multibillion-dollar corporation’s marketplace.
… the more connected we are, the more empowered and demanding we become. We learn to expect things in real-time … information and technology are commodities. This resets markets and flattens the landscape for business where now and in the future, no business is too big to fail or too small to succeed.
Brian Solis from Why Non-Profits and Businesses Need to Act Like Startups
This sudden increase of information propagation has created a huge need for tools and services to deal with it.
During the goldrush in the middle of the 19th century, those who made the shovels and the clothes made the most money. In the new world order, the people in most demand are the ones who can gather and filter information – or gather and filter connections.
So we need teachers to find our way in the new world.
Content means teaching and learning
Successful people are those that can quickly adapt to new technologies. And once they have learned these new technologies they can teach them. And this teaching will be in high demand.
The most effective form of content marketing therefore is the teaching of new technologies – especially the technologies that process information.
So, try to teach with your content. Explain about all the new tools that you are using in the new economy. The most successful posts on this blog are the ones where I do just that.
Here are some teaching content ideas that I think would work really well:
- Teach how to use tools that share to multiple social networks
- Teach how to speed up your WordPress site
- Teach how to ensure you get more subscribers without being pushy or salesy
- Teach how to improve video and audio production
- Teach how to set up a multi-user e-commerce site with an affiliate scheme
- Teach how to get more targeted and influential Twitter followers
But it’s not just about blog posts. Remember those two pillars of the new world order: connections and information.
These days we’re teaching and learning on a social media platforms. Here are some of the more powerful examples (which include video):
- Google Plus is a social media platform and you can teach or learn there by screen sharing in Google Hangouts (and later on YouTube). Check out Ileane Smith’s recent Triberr training.
- YouTube is a social media platform and you can teach or learn there.
- Udemy and SkillFeed (and a plethora of other online learning platforms) are social media platforms and you can teach or learn in these places and get paid
But, of course, you don’t have to do your teaching and learning on these platforms exclusively. There are webinars, podcasts, membership sites, etc.
So, it’s not all about content. For me it’s all about learning and teaching. And enjoyment. Enjoy teaching, enjoy learning and love helping people – that also helps.
You can do it!
Remember, you are an expert. If you’re not creating videos on YouTube, I would start right now. Video learning is huge.