The internet is daunting, disorganized and idiosyncratic. Web designers should try to make the user’s journey as simple and as pleasant as they can. What’s more, there are certain actions that webmasters would like visitors to perform – to go to a page, to submit some information, for example. For these reasons, knowing how to [...]
I’ve only used a gun on one occasion – the results were catastrophic. That sentence has nothing to do with this article, its only purpose was to get your attention. And that second sentence’s job was to keep you interested. Once I have got you to read the headline, I have maybe 2 to 3 [...]
This is a story of how I increased my conversions by 200% by making my sign-up form easier to use and having more of them on the site. Design vs. Sales The stereotypes of the sales person and the designer are of two totally different animals. Sales people, on one hand, are grubby desperate types [...]
10 years ago I had a big problem. I was a print designer but I loved the web and desperately wanted to work with it. I wanted a software package that would let me mess around with drag-and-drop functionality and when I was ready I could click “GO” and miraculously produce perfect code. I was [...]
Back in the olden days just after Al Gore invented the internet, designers designed and programmers programmed. The web was full of slow good-looking sites that didn’t do much and useful busy sites that, frankly, looked like a dog’s dinner. But every year since then more and more fantastically usable sites that also look great [...]
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