If you would like to publish free e-books or even sell a premium e-book, it is a great idea to show a beautiful 3D image of it as a physical book. Even though the book does not physically exist, the image of a real book creates more of a desire in your website’s visitors or [...]
This is the fifth in the series where I explain how an individual or small or medium sized organization can get themselves noticed in the big bad world. Other installments explained how to set up a web site from scratch, how to install WordPress and what to write on your site. Before we commence a [...]
This is a good tip if you ever want to change type to invoke a mood. I wanted to give a bit of text a feeling of electricity and this is what I did. First of all, in Illustrator, you must convert your type to outlines. Remember, after you have done this you can’t edit [...]
Everybody knows that your marketing message will be enhanced by the creative use of graphic imagery. A competent graphic designer will be able to communicate your message to your market. But have you ever wondered what is the best way to make the graphic communicate the message? The above picture provides an answer. And it [...]
“Reflections are the new drop shadows!” If that’s the case, here’s how! Copy the text layer – or layer – that you want to reflect (Cmd/Ctrl-J). If the layer that you want to reflect is a text layer then you should Rasterize it. To do this, right-click on the text layer in the Layers palette [...]
If your client hands you a .PPT from MS PowerPoint or and .DOC Word and says: “The presentation/print deadline is tomorrow, make this look nice”, what are you going to do? The answer is to use other programs such as Photoshop, Illustrator, InDesign, Quark, Premiere or Keynote and get creative! Here are a few tips [...]
I was asked by a client to present their final figures in a pitch they were doing in the form of a receipt. I thought it was quite a nice little Photoshop trick and a nice idea. Here’s how. Draw the outline of the receipt, or piece of paper, with the Pen Tool (P), and [...]
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