How to market yourself #7: How to write and design a WordPress page or post

wordpress icon on a blue blackground

Constantly updated quality content is the mainstay of any website or blog. I have already described how to set up a WordPress.org blog and what to write about when you have one. Here’s the “how to” for those new-ish to WordPress… There are three things to remember when you are writing: Make your text scannable! [...]

Ways to beat a design and marketing slump

recession, credit crunch, slump, downturn, slowdown

Personally, I have noticed other recessions far sooner than this one. It seems like months and months of dreary economic forecasts had passed before I got an inkling that it was going on. Anyway, here’s some ways to defeat the dreaded downturn. Diversify Do something you’re not doing at the moment. Web designers should diversify [...]

Turn your client’s photos into beautiful images

A-client's-portrait-as-a-beautiful-photoshop-image-example-1

The problem Err, sorry, the challenge. How many times does this happen? You have an otherwise beautiful design and your client insists on including pictures of people who’s images weren’t taken by one of the world’s best photographers. This is a reoccurring hitch; we have to include pictures of the CEO, the MD, the whoever, [...]

Changing an image to match your design’s colours

woman on beach different colors

You have a great photo. You have a great design. One problem: the photo doesn’t “go” with the design. The solution is to change the image in Photoshop to more accurately match the colour scheme of the design or, more commonly, to match the client’s or brand’s colours. In the above example the final image [...]

Box packaging designed for music software

music-box-design

This is a sierra box for a music software company that I did some work on. I did the photo montage of the DJ. This design will also be rolled out onto the amaray cases (DVD case), DVD or CD disc labels, a manual cover and advertising. I loved doing this work. One, it was [...]

Two tips for design inspiration

twiggy_design

Keep it simple Steal Keep your designs simple OK! This is easier said than done but this is paramount. If you want to live a happy life, keep it as simple as possible. If you want to do a good design… you get the picture! Take this photograph of 60s fashion model Twiggy by Barry [...]

Improving photos with Photoshop by a Graphic Designer

city-south-bank-s

The above picture is one of my snaps taken very quickly at the end of clearish autumn day. I have improved this picture with Photoshop by selecting certain areas and altering the colour, brightness and contrast. I first thing I did was to copy the photo to a new layer (Cmd/Cntl-J) I then use my [...]

Improving photos with Photoshop

Towergandb

This is about the very basics of improving landscape photography. For years I’ve been taking rather bland photos of both natural landscapes and cityscapes and then pushing those pixels to bits in Photoshop. One of the most important things to learn in Photoshop is selecting areas of pictures. For example, in the Tower of London [...]

Download free “How to Market Yourself Online” ebook
Discover the secrets behind building a better web presence

Everything you will need to know about self-marketing on the web, including:

  • Creating websites
  • Setting up WordPress
  • Writing blog posts
  • Getting links
  • Driving traffic to your site
  • Using social media
  • Offering RSS feeds and subscriptions
  • Getting found on Google
download icon
download button