How to market yourself #4: What to write in your blog or website

writing great content on a laptop

So you’ve got your WordPress blog set up and you are just starting to write – what you do? Words are, in my opinion, the most important thing on a website. This is because the search engine robots that crawl the web every day can pretty much “read” what you’ve written, but they can’t look [...]

How to distress or shatter type in Illustrator

shattered-type

This is a good tip if you ever want to change type to invoke a mood. I wanted to give a bit of text a feeling of electricity and this is what I did. First of all, in Illustrator, you must convert your type to outlines. Remember, after you have done this you can’t edit [...]

Using Photoshop channels to create cool montages

davos-connected

A client of mine was illustrating an article about the World Economic Forum whose annual meeting is usually held in scenic Davos in Switzerland. My client was keen to stress the importance of interconnectivity within both the forum and the wider business community and gave me an image of connected wires of light to marry [...]

Creating a country’s flag inside its map outline

australia-map-flag

Quite often I’m looking for a simple iconic device to represent a country without having to just reproduce the flag alone. So, as you can see above, why not put the flag inside the country’s shape. Also, it’s free! It’s relatively easy to find a country’s flag and shape on the internet and tracing the [...]

How to create paper, receipts or newspaper with torn edges

receipt

I was asked by a client to present their final figures in a pitch they were doing in the form of a receipt. I thought it was quite a nice little Photoshop trick and a nice idea. Here’s how. Draw the outline of the receipt, or piece of paper, with the Pen Tool (P), and [...]

How to turn a photo into an illustration

sunflower

Remember Adobe Streamline? Adobe stopped upgrading its vector conversion application some time ago. But with the advent of CS2, Illustrator’s old Trace Tool became the new super Live Trace and opened up a new world of possibilities! As soon as you place or paste a photo into Illustrator a button on the Control Palette offers [...]

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Discover the secrets behind building a better web presence

Everything you will need to know about self-marketing on the web, including:

  • Creating websites
  • Setting up WordPress
  • Writing blog posts
  • Getting links
  • Driving traffic to your site
  • Using social media
  • Offering RSS feeds and subscriptions
  • Getting found on Google
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