Designing and publishing a hospital radio magazine

Chelsea and Westminster Hospital, cafe interior

I have been asked to help publish a magazine by a hospital radio station. Anyone who has had any sort of stay in a hospital will tell you that hospital radio with it’s music, news and entertainment is a welcome diversion at a difficult time. Chelsea and Westminster Hospital One of the bigger hospitals in [...]

How to market yourself #4: What to write in your blog or website

writing great content on a laptop

So you’ve got your WordPress blog set up and you are just starting to write – what you do? Words are, in my opinion, the most important thing on a website. This is because the search engine robots that crawl the web every day can pretty much “read” what you’ve written, but they can’t look [...]

Ways to beat a design and marketing slump

recession, credit crunch, slump, downturn, slowdown

Personally, I have noticed other recessions far sooner than this one. It seems like months and months of dreary economic forecasts had passed before I got an inkling that it was going on. Anyway, here’s some ways to defeat the dreaded downturn. Diversify Do something you’re not doing at the moment. Web designers should diversify [...]

Design and marketing in a recession

Recession needn't give us an uncertain future

Recession, credit crunch, slowdown – these are bywords of the moment and you would be forgiven for thinking that we’ve got to tighten out belts and prepare for hard times ahead. The natural inclination for some businesses might be to scale back on marketing activities in an effort to save money. But, last week it [...]

Get your message across with graphics and photography

till-display-s

Everybody knows that your marketing message will be enhanced by the creative use of graphic imagery. A competent graphic designer will be able to communicate your message to your market. But have you ever wondered what is the best way to make the graphic communicate the message? The above picture provides an answer. And it [...]

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Everything you will need to know about self-marketing on the web, including:

  • Creating websites
  • Setting up WordPress
  • Writing blog posts
  • Getting links
  • Driving traffic to your site
  • Using social media
  • Offering RSS feeds and subscriptions
  • Getting found on Google
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