Creating an email list is one of the most important internet marketing tasks any small business can employ. Subscribers to an email list are more likely to respond to offers and make purchases than visitors to a site. Moreover, nothing cements allegiance to a brand better than a regular newsletter delivered to someone’s personal inbox. [...]
The “halo effect”, as I mentioned in an article about why I’d never use cheap website builders, suggests the way we look, dress, speak and the sort of homes we live in influence other people’s impressions of us. This is why, when you’re designing a website for yourself or a client, you should take care [...]
Yes, it is perfectly possible to teach yourself web design. I asked around this week to see how people managed to acquire the skills and I tried to remember what worked for me. There are three main ways you can teach yourself web design. By doing. People learn by actually creating websites. By using online [...]
You’ve got a beautiful website and blog and you want people to contact you, either by phone or email. What do you do? Everyone has a contact page on their website. OK, maybe not everyone, but you should have one, really. Here are some really important points to think about when you’re doing your contact [...]
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