Graphic, Web Design and Marketing, London | Rob Cubbon
Design, marketing, graphics, internet, print, London
Everybody knows that your marketing message will be enhanced by the creative use of graphic imagery. A competent graphic designer will be able to communicate your message to your market. But have you ever wondered what is the best way to make the graphic communicate the message? The above picture provides an answer. And it [...]
The best kind of logo, in my opinion, is one which relies on an image or shape to convey the company or brand. I would call it archetypal communication. Above is an amalgam of five of the most famous of such symbols (actually four, the fifth is from a text logo!), can you spot where [...]
The primary objective of this website is to attract clients to my design business. The two ways I try to achieve this are: Get other good websites to link to me with my desired keywords as the anchor text. For example, freelance graphic designer, designer in London, UK design services, are good phrases to explain [...]
The above picture is one of my snaps taken very quickly at the end of clearish autumn day. I have improved this picture with Photoshop by selecting certain areas and altering the colour, brightness and contrast. I first thing I did was to copy the photo to a new layer (Cmd/Cntl-J) I then use my [...]
I was asked to come up with a logo for Toby Beresford an application developer that specialises in third party apps for Facebook. The client wanted something neat, simple and modern that could have a shiny web 2.0 effect put on at a later date. I find it better to start off with Adobe Illustrator [...]
This is one way of reproducing a striking image without having to pay for it! The logical way of doing an image made of dots would be like this: Make sure that your image’s width and height are divisible by 10 pixels (the above is 450 by 300 pixels). Nice round numbers make the following [...]
Many people have asked me this question and, in the absence of a Wikipedia entry, here’s my definition. The term pre-dates desktop publishing when “artwork” or “mechanical art” meant the material (photography, bromide, film, tranparency) or completed, camera-ready pages that could be photographed with a stat camera to make a same-size film that would be [...]
How many famous faces can you spot, who are they, what’s the background they’re superimposed on? I did this to illustrate an article I wrote commenting on the music industry. I used paths, marquees with a feather of two pixels and a brush eraser with a hardness of 0% to cut out the heads. It’s [...]
Finding a graphic element to illustrate an abstract or dry subject is a creative challenge. You find yourself being pulled in one direction to beautify your work and in the other to explain the subject in hand. I am continually searching around for images, illustrations or graphics that will compliment articles with heavy corporate or [...]
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Freelance graphic designer’s picture quiz #4 – spot the logo
The above picture is made from 17 logos of the most famous brands in the world. The question is very simple: which letter comes from which logo? Please leave your answers in the comments section of this post.
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