It pains me to think of the $3000 I spent on a Mac Performa 6400 complete with a huge monitor and in-built 28K dial-up modem in the mid-90s. The machine chugged along like an aging donkey and the information super-highway felt more like a traffic jam. I wish I was starting now with readily available [...]
Whether you’re a rock star creative in a top-ten agency or a freelancer running a business from home on a shoestring, graphic design is an absorbing, all-encompassing practice. Beauty is in the eye of the beholder and therefore disagreements occur and criticism can be hard to take. But it’s a great job because you spend [...]
A guest post from Louise Baker of Zen College Life For web designers, developers and amateur creative types that work with a lot of graphics and image manipulation, the decision of which software to use is an important one. While Adobe Photoshop and its related Creative Suite programs are well respected throughout the world, open [...]
I recently sent a newsletter to the subscribers who had downloaded my free How to Market Yourself Online ebook asking a simple question: “What would you like me to write about for you?”. The answers that came back were many and varied but one I address here. We’re all hungry for knowledge and sometimes the [...]
There is a game in this industry: the trade off between graphic designer and client. I have heard this expression in large design agencies many times: “this would be a great job if it wasn’t for clients!” I disagree, I think it’s a great job period. If you don’t like your clients, get out of [...]
This article comes with a warning: easily offended graphic designers please do not read on! Graphic design is not rocket science, nor does it depend on artistic talent – it just takes a lot of practice. Some designers love to say that graphic design is a God-given talent that only a select few special people [...]
We all know that after writing a great post and hitting the publish button we’re not even halfway finished! There can be a seemingly endless marketing job to do by submitting a blog article to various social bookmarking sites like Digg, StumbleUpon and Delicious. We can also choose to submit to social networking sites like [...]
This is an illustration I did for a business card which I designed and created in Illustrator and Photoshop for a motorsports development fund. Rather than the standard old 86.6 mm by 53.98 mm rectangular thing they asked for a graphic representation of a Formula One steering wheel. It’s great when clients come up with [...]
I’m always on the look out for simple eye-catching ways to communicate a message. I think this is a great example of a visually appealing background that could be used when there are no images, graphics or other ways to improve the typography. This is especially useful in direct marketing (email or mail shot). How [...]
Recession, credit crunch, slowdown – these are bywords of the moment and you would be forgiven for thinking that we’ve got to tighten out belts and prepare for hard times ahead. The natural inclination for some businesses might be to scale back on marketing activities in an effort to save money. But, last week it [...]
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