Ways to beat a design and marketing slump

recession, credit crunch, slump, downturn, slowdown

Personally, I have noticed other recessions far sooner than this one. It seems like months and months of dreary economic forecasts had passed before I got an inkling that it was going on. Anyway, here’s some ways to defeat the dreaded downturn. Diversify Do something you’re not doing at the moment. Web designers should diversify [...]

How to make PowerPoint presentations and Word documents look beautiful

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If your client hands you a .PPT from MS PowerPoint or and .DOC Word and says: “The presentation/print deadline is tomorrow, make this look nice”, what are you going to do? The answer is to use other programs such as Photoshop, Illustrator, InDesign, Quark, Premiere or Keynote and get creative! Here are a few tips [...]

How to design a cool web 2.0 button in Illustrator and Photoshop

button-ai

An earlier tutorial on how to make a shiny button in Illustrator using the Opacity Mask feature can be improved upon greatly by adding a sexy brushed steel surrounding ring to your amber jelly button! As previously explained, the shiny “web 2.0″ button look can be made by placing a circle with a linear black-to-white [...]

What is an artworker?

artwork-comp

Many people have asked me this question and, in the absence of a Wikipedia entry, here’s my definition. The term pre-dates desktop publishing when “artwork” or “mechanical art” meant the material (photography, bromide, film, tranparency) or completed, camera-ready pages that could be photographed with a stat camera to make a same-size film that would be [...]

Using illustrators to help with designs

ravers-rory

Finding a graphic element to illustrate an abstract or dry subject is a creative challenge. You find yourself being pulled in one direction to beautify your work and in the other to explain the subject in hand. I am continually searching around for images, illustrations or graphics that will compliment articles with heavy corporate or [...]

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