Graphic, Web Design and Marketing, London | Rob Cubbon
Design, marketing, graphics, internet, print, London
After having such a positive response from my article about MailChimp Sidebar Widgets I thought I’d write another article about putting an AWeber form on a WordPress site with an e-book as an incentive. Why do this? Why email? Email is still one of the most effective marketing tools. It’s personalised, targeted and cheap. Why [...]
Most people will prefer to use sites like Aweber and MailChimp to create and send HTML email newsletters. However some large organisations prefer to do it all themselves. When this is the case you have to write HTML that will show the same newsletter across all browsers and all email clients (including Outlook). Marking up [...]
An essential internet marketing strategy is to make signing up to your list as easy as possible. To do this I like to have a sales page or squeeze page for the list which explains the various benefits of signing up. If this squeeze page is quite long it’s nice to put an email capture [...]
No internet marketing strategy is complete without email campaigns. Sending regular branded emails to a subscriber with top quality content will build recognition and loyalty like almost nothing else online. A great way to do this is with AWeber. But you can do it for free with with MailChimp if you have less than 2,000 [...]
One of the most important internet marketing strategies is to create an email subscription list. And the most important part of creating a list is making the sign-up process as attractive and as easy as possible. MailChimp is one of the foremost bulk emailers. My experience with MailChimp hasn’t always been easy – I once [...]
The job isn’t over when a blogger publishes a blog post. Indeed, for some it has only just begun. Many bloggers will try to maximize the exposure for each post through submitting the post to various social media sites. I will be talking about social media a lot but before that there are also a [...]
You’ve got a beautiful website and blog and you want people to contact you, either by phone or email. What do you do? Everyone has a contact page on their website. OK, maybe not everyone, but you should have one, really. Here are some really important points to think about when you’re doing your contact [...]
So you’ve got your self-hosted WordPress blog set up, optimized and have already published a few great posts and you want to offer an RSS feed and email subscription to your posts. What is RSS? RSS stands for Real Simple Syndication and is a format used to publish frequently updated content from the web on [...]
A hugely significant part of your web presence and company brand is email. It is just as important as your website. It needs to be professional looking and, most importantly, when sent to a particular place, it needs to get there. What are email blacklists? Email blacklists are databases used by organizations to decide if [...]
Do you ever wish you didn’t use stock photography so much? Recently I’ve found myself trawling through pages of stock images from sites such as Shutterstock, iStock and Fotolia, usually looking for a well-presented young professional smiling to camera. These sites contain some good photography but I’m always worried that the stock approach lacks creativity [...]
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