Simple design idea for corporate marketing

expert-in-ideas

I was asked to come up with a visual to portray a corporate bank’s image. This was one of the largest banks in the world, one that prided itself on coming up with intelligent solutions and, whilst it wanted to evoke reliability and gravity, it also wanted to be known as innovative. The tag line [...]

Changing an image to match your design’s colours

woman on beach different colors

You have a great photo. You have a great design. One problem: the photo doesn’t “go” with the design. The solution is to change the image in Photoshop to more accurately match the colour scheme of the design or, more commonly, to match the client’s or brand’s colours. In the above example the final image [...]

My business cards designed and printed

business-card-design

I recently got my business cards printed and I was amazed at how much of a baffling array of online print companies there are trying to bag your business. Here and some of my golden rules for business card designing and printing. Don’t do a business card! Everyone does one! Have you got a bit [...]

Using illustrators to help with designs

ravers-rory

Finding a graphic element to illustrate an abstract or dry subject is a creative challenge. You find yourself being pulled in one direction to beautify your work and in the other to explain the subject in hand. I am continually searching around for images, illustrations or graphics that will compliment articles with heavy corporate or [...]

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