Graphic, Web Design and Marketing, London | Rob Cubbon
Design, marketing, graphics, internet, print, London
10 years ago I had a big problem. I was a print designer but I loved the internet and desperately wanted to work with it. I wanted a software package that would let me mess around with drag-and-drop functionality and when I was ready I could click “GO” and miraculously produce perfect code. I was [...]
H’mm, well, I’m not going to explain everything about print advertising in one little blog post. However, having just supplied a page ad for a magazine I thought I’d explain a bit about the process I went through from the initial ideas to supplying the final artwork. Supplying initial ideas Some designers will tell you [...]
Constantly updated quality content is the mainstay of any website or blog. I have already described how to set up a WordPress.org blog and what to write about when you have one. Here’s the “how to” for those new-ish to WordPress… There are three things to remember when you are writing: Make your text scannable! [...]
The problem Err, sorry, the challenge. How many times does this happen? You have an otherwise beautiful design and your client insists on including pictures of people who’s images weren’t taken by one of the world’s best photographers. This is a reoccurring hitch; we have to include pictures of the CEO, the MD, the whoever, [...]
You have a great photo. You have a great design. One problem: the photo doesn’t “go” with the design. The solution is to change the image in Photoshop to more accurately match the colour scheme of the design or, more commonly, to match the client’s or brand’s colours. In the above example the final image [...]
“Reflections are the new drop shadows!” If that’s the case, here’s how! Copy the text layer – or layer – that you want to reflect (Cmd/Ctrl-J). If the layer that you want to reflect is a text layer then you should Rasterize it. To do this, right-click on the text layer in the Layers palette [...]
This starts, as most tutorials start, with something very easy: draw a circle. So, select your circle tool and drag diagonally to preferred size, not forgetting to hold down the shift key. Fill the circle white, with no stroke. Next, select the Gradient Mesh Tool (U) and click four points diagonally across the circle. Make [...]
Here, as promised, is a short tutorial about creating montages. Here is a montage of three different images which gel together without having to laboriously cut anything out. Layer masking with a brush I sized the cityscape image over the picture of the girl and played around with layer blend modes until I chanced upon [...]
Put type or whatever you want distressed, grunged or “rubber stamped” on one layer in Photoshop with a white background layer beneath it. The create a blank layer above it (Cmd/Ctl-Opt-Shift-N). Then you need to create some clouds. Very easy. First of all make sure your background and foreground colours in the Tools palette are [...]
Remember Adobe Streamline? Adobe stopped upgrading its vector conversion application some time ago. But with the advent of CS2, Illustrator’s old Trace Tool became the new super Live Trace and opened up a new world of possibilities! As soon as you place or paste a photo into Illustrator a button on the Control Palette offers [...]
Everything you will need to know about self-marketing on the web, including:
Learn how to develop a successful blog that brings customers to your business
