In a world where 99% of business communication is done by phone, email or video/text messaging – there is no substitute for meeting clients face-to-face. A personal meeting will create a better bond and this can be useful with challenging projects. Do I really need to meet this client? Not all clients are created equal. [...]
This is the second part of my survey of independent graphic designers working from all corners of the globe and it throws up some interesting results about how they charge. The first survey results concentrated on what designers do and how they make money. Questions about charging are the most common I get in my [...]
Whether you’re a rock star creative in a top-ten agency or a freelancer running a business from home on a shoestring, graphic design is an absorbing, all-encompassing practice. Beauty is in the eye of the beholder and therefore disagreements occur and criticism can be hard to take. But it’s a great job because you spend [...]
There is a game in this industry: the trade off between graphic designer and client. I have heard this expression in large design agencies many times: “this would be a great job if it wasn’t for clients!” I disagree, I think it’s a great job period. If you don’t like your clients, get out of [...]
This article comes with a warning: easily offended graphic designers please do not read on! Graphic design is not rocket science, nor does it depend on artistic talent – it just takes a lot of practice. Some designers love to say that graphic design is a God-given talent that only a select few special people [...]
I got a call from a potential client the other day and he asked me a very simple question. “Once you’ve created the website for me will you charge me every time I want to edit one of the pages?” And, although this is not the first time I have heard this question, it still [...]
So you’ve got your WordPress blog set up and you are just starting to write – what you do? Words are, in my opinion, the most important thing on a website. This is because the search engine robots that crawl the web every day can pretty much “read” what you’ve written, but they can’t look [...]
Do you ever wish you didn’t use stock photography so much? Recently I’ve found myself trawling through pages of stock images from sites such as Shutterstock, iStock and Fotolia, usually looking for a well-presented young professional smiling to camera. These sites contain some good photography but I’m always worried that the stock approach lacks creativity [...]
Recession, credit crunch, slowdown – these are bywords of the moment and you would be forgiven for thinking that we’ve got to tighten out belts and prepare for hard times ahead. The natural inclination for some businesses might be to scale back on marketing activities in an effort to save money. But, last week it [...]
You have a great photo. You have a great design. One problem: the photo doesn’t “go” with the design. The solution is to change the image in Photoshop to more accurately match the colour scheme of the design or, more commonly, to match the client’s or brand’s colours. In the above example the final image [...]
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