brand - Graphic, Web Design and Marketing, London

Changing an image to match your design’s colours

You have a great photo. You have a great design. One problem: the photo doesn’t “go” with the design. The solution is to change the image in Photoshop to more accurately match the colour scheme of the design or, more commonly, to match the client’s or brand’s colours. In the above example the final image [...]

April 19, 2008 17 Comments Filed Under: Photoshop
Tagged With: blend mode, brand, client, cmyk values, color, colour scheme, corporate, corporate colour, hue saturation, info palette, layer s, many different ways, matching, orange, pen tool, photo, Photoshop, rgb, s, segments, slider, umbrella

Freelance graphic designer’s picture quiz #5: Spot the logo symbol

The best kind of logo, in my opinion, is one which relies on an image or shape to convey the company or brand. I would call it archetypal communication. Above is an amalgam of five of the most famous of such symbols (actually four, the fifth is from a text logo!), can you spot where [...]

December 30, 2007 19 Comments Filed Under: Games & fun, Logos
Tagged With: amalgam, answers, brand, branding, design, graphic, graphic designer, graphics, images, logo, Logos, quiz, shape, symbols, text logo, unwritten rules

Freelance graphic designer’s picture quiz #4 – spot the logo

The above picture is made from 17 logos of the most famous brands in the world. The question is very simple: which letter comes from which logo? Please leave your answers in the comments section of this post.