For a long time I’ve known that there’s a problem with my website. On one hand I want to attract clients to my business; on the other I want to attract visitors to my blog. Are they necessarily the same market? If I met someone in an elevator how would I describe RobCubbon.com in 10 [...]
No internet marketing strategy is complete without email campaigns. Sending regular branded emails to a subscriber with top quality content will build recognition and loyalty like almost nothing else online. A great way to do this is with AWeber. But you can do it for free with with MailChimp if you have less than 2,000 [...]
For me, blogging isn’t about making money from advertising, affiliate marketing and selling products. It’s not about that for the majority of bloggers either. But it is about business. All of my current clients have either contacted me through my website or are a result of a recommendation through my website. I advise most of [...]
Featured Images in posts or pages is yet another example of how WordPress is not only a brilliant blogging platform but also an adaptable CMS (Content Management System). The basic idea behind Featured Images is the ability to set a thumbnail, or any size of image, to an article so that when that article is [...]
Four years ago I was commuting everyday – with millions of others on London’s underground system – to some soulless office doing work that didn’t interest me. This all changed when I suddenly realised that by creating web pages with WordPress I could get clients via my website and not have to go on the [...]
WordPress is a blog publishing platform that can be used to run many different types of website. Every time I install WordPress I run through the same geeky routine to ensure that it is well-functioning and easily discovered. So, aside from the theme (the way the website looks) and the content (what the website says) [...]
We all know that after writing a great post and hitting the publish button we’re not even halfway finished! There can be a seemingly endless marketing job to do by submitting a blog article to various social bookmarking sites like Digg, StumbleUpon and Delicious. We can also choose to submit to social networking sites like [...]
Blogs are, in my opinion, the easiest and best way to get stuff on the web. With a blog you can publish constantly updated information about yourself, your company or your interests to the world. And what makes it even better is that this information is chronologically ordered and categorized for search engines almost automatically. [...]
Constantly updated quality content is the mainstay of any website or blog. I have already described how to set up a WordPress.org blog and what to write about when you have one. Here’s the “how to” for those new-ish to WordPress… There are three things to remember when you are writing: Make your text scannable! [...]
This is the fifth in the series where I explain how an individual or small or medium sized organization can get themselves noticed in the big bad world. Other installments explained how to set up a web site from scratch, how to install WordPress and what to write on your site. Before we commence a [...]
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