Ebooks are nothing short of a phenomenon on the internet. And it’s not difficult to see why: they’re cheap to create and distribute; they give ordinary people the opportunity to express themselves; they are an outstanding marketing tool – taking on a life of their own after publication with links, branding, company and product information [...]
Read more...
Question: How can you disseminate a graphically interesting, beautifully designed small book to a large number of people cheaply? Answer: Email a PDF. Almost every computer has Adobe Reader (formerly called Acrobat Reader) and PDFs are widely used as a way to present information with a fixed layout similar to a paper publication. Question: Why [...]
Read more...
Question: What do you do when you’ve got a PDF that’s too big? Answer: Open in Acrobat, go File > Reduce File Size. Correct, that usually does the trick. But I had a particularly cumbersome PDF and a client that really couldn’t handle files of more than 1Mb and it steadfastly refused to reduce down [...]
Read more...
Here’s a problem I’ve been getting a lot recently … and a solution! Elements not printing out or printing out darker or fainter than they should. Why? The element – beit type or a box or anything – has been set to overprint. Overprinting is great. Black type on a tinted or coloured background is [...]
Read more...
How do you make PDFs? Direct from an application or by distilling from a saved eps or postscript file? Everyone has their favourite way, but whichever method is used there always seems to be some unforeseen errors creeping into the final file occasionally Why are some elements obscured behind other elements visible in the final [...]
Read more...Everything you will need to know about self-marketing on the web, including:
Subscribe by RSS
Subscribe by email
Follow me on Twitter
Connect at LinkedIn
