Price quotes and estimates for graphic design
April 6, 2007 – 10:20 amOne of the most asked questions on graphic design forums is: “How much I should charge?” Well, the answer is, I don’t know! But here is a list of my most recent price quotes. These design estimates include image sourcing and copy editing but assume images and most text have already been supplied or paid for separately.
| Job | Price |
|---|---|
| Initial consultation and preparation of two or three options for logos | £60 |
| Design and artwork of 8 page A4 brochure | £250 |
| Design and artwork of DL flyer | £150 |
| Design and production of 20 page interactive PDF | £500 |
| Design and artwork of 100 page booklet | £3000 |
And, while I’m about it, I might as well include some digital print quotes.
| Job | Price |
|---|---|
| 500 off 8 page staple stitched A4 brochure on 115 gsm glossy | £580 |
| 500 off A5 flyer on 135gsm glossy | £150 |
| 500 off business cards on 300gsm coated | £70 |
| 500 off 100 page booklet on 115gsm glossy spiral bound | £3000 |
Here is the caveat: “Remember these are estimates and may be revised downloads if less than expected work is needed.”
I’ll give it a try now.
5 Responses to “Price quotes and estimates for graphic design”
Hi Rob,
that’s quite an interesting post.
this got me thinking…
do you think customer might be interested in lowering costs by doing these prints overboard?
i’m thinking now about giving you some quotes on digital prints here in Bucharest.
thanks,
webee.
By webee on Apr 10, 2007
Hi webee,
That’s an excellent thought! Many people here in the UK print abroad to lower cost. Have to remember to factor in the cost of delivery to the UK though.
I’ve noticed that many of the Google searches that end up at my site are looking for quotes or estimates and it is a difficult thing to find on the internet so this is definitely a good subject to cover.
All the best, Rob
By Rob Cubbon on Apr 10, 2007
The prices are in from Bucharest!
The design costs are similar. I charge about £25/hour (that’s GB pounds). They charge €30/hour.
Webee gave me the following digital printing prices:
€721 for 500 off the 8 page brochure
€100 for 500 off the A5 flyer
€95 for 500 off the business cards
€816 for 500 off the 100 page A5 booklet
The last one is an incredible saving. Thanks again, webee, for your input!
Regards,
Rob
By Rob Cubbon on Apr 18, 2007
Hi Rob!
I’ve just found your website-blog and I like it very much from what I’ve seen sofar. I’m also a freelancer in Graphics and Product Design in based in Athens, Greece.
The printing costs over here are almost the same as in the U.K.
As for the creative fees, I’m charging a much less than you guys do, simply to keep a longer collaborating partnership with the client. If I was to charge what my work is really worth (say per hour) then I wouldn’t have any clients
So for a full page advertisement (including photo scanning, editing, maybe creation of a background if it’s not supplied and the text typing and setting) I’m charging 60 euros. Double page ads are charged 70-80 euros.
For a 16page A4 leaflet - catalog I’m charging somewhere around 220-250 euros.
Logo design: a choice of 6-8 different designs is charged at 50-100 euros (depending on the client’s finacial calibre).
Business cards: a choice of 3- 10(sometimes) different designs at 30-80 euros (client calibre dependent also)
Work per hour is charged as low as 10-15 euros/hour.
As I said previously, all work is charged depending on the client and if I want to keep on working for them or not
(for obvious reasons)
By Vangelis "Nailgun" Z. on Oct 22, 2007
Very interesting, Vangelis “Nailgun” Z, those are very reasonable design prices indeed. Our logo prices are comparable! Here in London you can charge £20-40/hour for design work.
Thank you for your comments.
By Rob Cubbon on Oct 27, 2007