Happy New Year! Every three months I do a passive income and business report. This one is really special because I now have data stretching back two years.
And I’ll look ahead and make some new years resolutions
My passive income
Passive income is income you can earn in your sleep – not like swapping hours for money.
Last quarter (July to September 2013) I earned, for me, a massive $5191.36 passive income. My passive income target for this quarter (October to December 2013) was an even more ambitious $6000.
I have three paid courses on Udemy. (More coming soon!)
- Creating a Business Website with a Responsive Design
- Build Your Brand: Blogging, SEO, Social Media & Relationships
- Running A Web Design Business
Over the last three months my Udemy courses have brought in $3127.69.
I have just written a new Kindle book with the title How To Sell Video Courses Online: How I earn $1000+ a month while I sleep so I have to be true to my word and bring in an average of $1000 a month from Udemy.
If you’re interested, here’s an article on how to sell video courses with Udemy.
This quarter I started to experiment with Amazon Kindle publishing. Apart from the above book about online teaching I also published Running A Web Design Business From Home: How To Find and Keep Good Clients and Make Money with Your Home Business.
I didn’t enter the Kindle marketplace with the intention to make money. Although Amazon’s royalties are a little tricky to work out, I might as well share the revenue with you here: (let’s call it) $200.
Although I’m not a big AdSense fanatic, I am starting to make a bit of money from my YouTube channel these days and I can bundle that in with the tiny AdSense revenue I get.
Total income from Google this quarter: $498.30.
I’d been making more money from affiliate sales in the past as a couple of articles on WordPress hosting that were quite popular. The popularity of these articles, however, has waned recently as they were written a while ago so my affiliate income has reduced.
Here is a breakdown of affiliate income from the last year.
|Affiliate product||2013 Q1||2013 Q2||2013 Q3||2013 Q4|
|Genesis WordPress theme||$76.94||0||$653.12||0|
|WPML WordPress Multi-Lingual plugin||$397||$509||$345||$283|
|GoDaddy domain name registration||$31.66||$35.43||$27.82||$27.54|
|E-Junkie shopping cart system||$10.80||$3.60||$14.40||$7.20|
|Aweber email marketing and delivery||$37.20||$38.00||$43.50||$47.90|
As you can see it’s dropping. I could write more articles reviewing products that I’m an affiliate for, but I only want to do this “naturally”.
Sales of my PDF e-books
I sell two PDF e-books from this site both costing $24.
Here are the sales of these e-books from the last four quarters:
|My product||2013 Q1||2013 Q2||2013 Q3||2013 Q4|
|Running a Web Design Business||$511.21||$470.14||$338.22||$157.87|
|How To Get Clients||$26.47||$110.38||$21.20||$42.40|
It’s not to see why these sales are falling off. My Kindle e-books are on Amazon for $2.99 and, while they’re not the same content, it’s getting hard to justify $24 for a 10,000-word PDF e-book.
All together the Udemy income along with the e-books’ sales, the Google income, Kindle sales and the affiliate commissions brought in a grand total of $4626.56 in passive income in Q4 2013.
Down on the last quarter.
This should be interesting!
So, that makes the total for 2013, $15,803.90 compared with $8,553 from 2012.
That’s quite cool, actually. You can definitely say I’m kicking on with the passive income. I think this is mainly down to the Udemy products but you can also see the importance of multiple income streams.
My passive income target for 2014? Go on,
$30,000 updated to $50,000 see comments below.
Specific business targets
Here are my specific targets that I set three months ago and more targets for three months’ time.
|Target||Q4 2013 target||Q4 2013 actual||Q1 2014 target|
|Monthly unique visitors||30,000||22,084||30,000|
As you can see, I missed my passive income and visitor targets for the last quarter of 2013. I’ll keep them the same for the first quarter 2014 and will see how we get on.
General business targets
Last quarter I had four business targets. Here’s how I got on:
- Create another paid-for Udemy course (X Target Missed!)
- Write and publish a Kindle book (✔✔ Target Achieved! – I created two)
- Create a free WordPress plugin (X Target Missed!)
- Launch a new exciting web app (✔ Target Achieved!) BuildMyBrand.net
OK. Fair to middling. Let’s see how I get on in the next quarter.
By March 31st 2014, I will:
- Write another Kindle
- Create two more Udemy courses
These are a bit of a waste of time but I might as well keep doing them.
|Indicator||31st Mar 2013||30th Jun 2013||30th Sep 2013||31st Dec 2013|
|My Twitter followers||2093||2353||2425||2523|
|My YouTube Channel, subscribers||409||599||773||964|
|My YouTube Channel, video views||183,271||231,097||273,007||322,185|
|Facebook page Likes/Fans||406||491||525||585|
|Subscribers to RobCubbon.com||5949||6130||6249||6491|
Social follower numbers don’t mean anything without engagement. But, it’s a fun thing to keep an eye on.
My previous goals have been along the lines of looking after myself spiritually, mentally and physically (avoid alcohol, eat well, exercise, meditate and help people).
These haven’t been going great, apart from the meditation. I broke my arm two months ago and I got the flu over Christmas which gave me great excuses to not exercise and eat and drink badly. I haven’t had many breakthroughs with “helping people” either.
However, I have been feeling better these last few months and, as the weather deteriorates in London this time of year, that’s quite an achievement. I’m trying to feel grateful for what I have (which is a lot) and I think that’s helping.
Previous passive income and business reports
You can do it
I’m really glad everytime I get an email from someone saying that they have been inspired by these income reports or by the site in general. I would like to thank you all for coming and contributing, I’m really grateful.
I wish you all the greatest health, wealth and happiness for 2014 and every year hereafter.
But, don’t forget, you can do it. You can achieve any passive income target you want to set. Just take one step at a time.