Graphic and Web Designer London UK

Now I rarely complain. Usually only about paying too much sometimes. I hardly ever get upset about something on TV. But the latest Nicorette ad has caused me to complain to the Advertising Standards Authority.

The ad states as a matter of fact that giving up cigarettes is easier and more successful using a nicotine injection technique (such as their patches) rather than the “cold turkey” approach (adopted by “Paul” in the picture). This is, in my opinion, a lie and the opposite is more correct according to many professionals who work in this field.

I know they can get away with conning the public because they can afford to spend millions on “research” that “proves” their point. It shows that nicotine replacement therapy works better in their tests than a placebo. It doesn’t show that worldwide more people give up with these products than with will power alone. Trust me, will power and cold turkey do work. They’ve been working for years before NRTs even existed.

So the result is people are lied to and assume that they have to spend money on nicotine replacement techniques, fail and continue smoking. This belief and this ad – no exaggeration – are killing people! For a free and easy way to stop smoking, visit my website www.quitcigs4free.com

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This article was posted on Saturday, January 13th, 2007 at 1:08 pm and is filed under Internet, Stop smoking.
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