Just when you thought you were safe to leave home without worrying about a major new social network design change … another one happens!
YouTube have just rolled out their new channel design to the masses. So, why should we care and what do we need to know about it? Well, we should care because it’ll make our YouTube channels look great on all “three screens” (TV, desktop and tablet/mobile). And, as we’re talking YouTube, here’s a video showing me uploading my channel art for the new YouTube layout which should tell you all you need to know.
(Sorry, I sound a bit tired – it was 2am this morning when I recorded it!) Basically, to make the most of the new YouTube channel design, you need to do three things:
- Head over to youtube.com/onechannel, scroll to the bottom and click “Get Started” (you can switch back later if you don’t like the new channel layout, but I wouldn’t if I were you!)
- Create your “channel art” (the huge banner across the top), an image 2560 pixels by 1440 pixels, less than 2MB. Save as a JPG. Remember only the middle fifth of the image is viewable on the desktop version.
- Record or set a video for your channel trailer. Go ahead and view mine, I’d love to know what you think.
So, with all of the above, this is how my channel now looks:
Download New YouTube Channel Art
As you can see from the above video, although the size of the channel art is 2560 pixels by 1440 pixels, you can only view a horizontal strip of maybe 320 pixels high.
If you click on the image below you can download a PSD to help you design your YouTube channel art.
This downloadable PSD is of the correct size (2120 pixels by 1192 pixels) and has the viewable area (for the desktop view) marked out in layers.
Once this is uploaded you can see how the different crops work on different devices.
Add your channel trailer
Recording a new channel trailer is perhaps more important now as it plays automatically as soon as someone (a non-subscriber) arrives on your channel page. So I immediately jumped on ScreenFlow and recorded this:
I would advise you to make it short and try to inform the visitors as quickly as possible what they can expect from subscribing to your channel.
You can do it
You can become a YouTube video star! I would advise absolutely everyone (yes I mean everyone!) to set up their own YouTube channel. It only takes a few minutes and recording video has never been easier.
One of the many benefits of video is that it creates a stronger connection between you and your customers. I have only just started to show my face on my videos (that took a lot of courage, I can tell you!) and I’ve already noticed more people reaching out to me as a result.
And, subscribe to my YouTube channel already!