I’m often asked how to create an interactive PDF with InDesign with internal links so that you can, for example, click on a chapter title in the contents page and immediately get the PDF to jump to that page. How to create an interactive PDF with internal links video So I’ve made a video to [...]
Giving away free gifts is excellent marketing. It fosters loyalty and brand recognition. I’m giving away free 2012 calendars as PDFs. I’m also making available the InDesign and Illustrator files that were used to create the PDFs, so you can create and brand your own calendars and do the same thing, if you so wish! [...]
Here’s a present for my visitors and subscribers as a BIG “thank you” for all the support and encouragement I’ve received over the year! Every year I send Christmas cards to all my clients with a calendar of the next year on the back. Putting something useful like a calendar on the back of a [...]
The internet is awash with eBooks. It’s easy to see why – they’re fast, convenient and are a great way to consume and store reading material. They can be downloaded in seconds and many thousands can fit on a single USB stick. eBooks are also interactive, allowing you to search for text, make notes or [...]
A guest post from Louise Baker of Zen College Life For web designers, developers and amateur creative types that work with a lot of graphics and image manipulation, the decision of which software to use is an important one. While Adobe Photoshop and its related Creative Suite programs are well respected throughout the world, open [...]
Ebooks are nothing short of a phenomenon on the internet. And it’s not difficult to see why: they’re cheap to create and distribute; they give ordinary people the opportunity to express themselves; they are an outstanding marketing tool – taking on a life of their own after publication with links, branding, company and product information [...]
I haven’t written as many posts as I would have liked on this blog in the last couple of months. The reason? I have been creating an e-book which will be used as an incentive for join my mailing list. It’s ready now! Why did I do this? Many reasons … I wanted to do [...]
H’mm, well, I’m not going to explain everything about print advertising in one little blog post. However, having just supplied a page ad for a magazine I thought I’d explain a bit about the process I went through from the initial ideas to supplying the final artwork. Supplying initial ideas Some designers will tell you [...]
If your client hands you a .PPT from MS PowerPoint or and .DOC Word and says: “The presentation/print deadline is tomorrow, make this look nice”, what are you going to do? The answer is to use other programs such as Photoshop, Illustrator, InDesign, Quark, Premiere or Keynote and get creative! Here are a few tips [...]
It’s the joyous season of the dreaded companies’ annual report and accounts where artworkers and printers try to make money by producing horribly boring documents full of endless tables with horrendously dull titles like “Intangible Assets”. But, do you know the trick of how to get columns of figures to line up, as the accountants [...]
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