Giving away free gifts is excellent marketing. It fosters loyalty and brand recognition. I’m giving away free 2012 calendars as PDFs. I’m also making available the InDesign and Illustrator files that were used to create the PDFs, so you can create and brand your own calendars and do the same thing, if you so wish! [...]
Here’s a present for my visitors and subscribers as a BIG “thank you” for all the support and encouragement I’ve received over the year! Every year I send Christmas cards to all my clients with a calendar of the next year on the back. Putting something useful like a calendar on the back of a [...]
There are two different worlds. There is the world of business and commerce which is fast-pace, practical, utilitarian. And the other is the marketing message which needs to be simple, easily digestible and attractive to the customers. Graphic designers sit between these too worlds. Often our clients will supply documents from the world in which [...]
A guest post from Louise Baker of Zen College Life For web designers, developers and amateur creative types that work with a lot of graphics and image manipulation, the decision of which software to use is an important one. While Adobe Photoshop and its related Creative Suite programs are well respected throughout the world, open [...]
If you ever need to create a simple but effective illustration or icon and are bored of the effect you are getting with just an outline, it may be an idea to use custom brushes in Illustrator to give your lines a bit of character. Here is a simple trace of a motorbike that was [...]
Designing logos are the ultimate challenge for the graphic designer and there is nothing simple about doing them. The logo is the first and most important visual cue of a company or brand. Logos (usually) should be simple, compact and of one or two colors. Because you have less to play with, it’s the design [...]
Every year I send Christmas cards to all my wonderful clients with a calendar of the next year on the back. You never know, somebody may pick one up and think of putting some design business my way, that’s the idea anyway! I’m a bit late this year but I’ll be artworking it up this [...]
This is an illustration I did for a business card which I designed and created in Illustrator and Photoshop for a motorsports development fund. Rather than the standard old 86.6 mm by 53.98 mm rectangular thing they asked for a graphic representation of a Formula One steering wheel. It’s great when clients come up with [...]
London time: This is now the day of the inauguration of Barack Obama as the President of the United States of America. Here is a couple of interesting quotes, first from Martin Luther King Jr. in 1964 talking to the BBC: Frankly, I have seen certain changes in the United States over the last two [...]
Do you ever wish you didn’t use stock photography so much? Recently I’ve found myself trawling through pages of stock images from sites such as Shutterstock, iStock and Fotolia, usually looking for a well-presented young professional smiling to camera. These sites contain some good photography but I’m always worried that the stock approach lacks creativity [...]
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