How to pitch, promote and market your ideas

lectern with how to pitch and promote your ideas on itI did this lectern idea for a company that did events where entrepreneurs pitch to investors. People from the UK will be familiar with this notion from the Dragons’ Den TV show. I’ve been a big fan of the show and I’ve always wondered how I would fair pitching a business idea.

I would do catastrophically badly.

I am particularly bad at public speaking. But, even if I weren’t what would it matter if I said: “I am an excellent graphic designer and I have great marketing ideas when it comes to promoting businesses.”

Why would anyone believe me? This is why I am a great believer in the website being your permanent shop window.

It is much better (for me at least) to get your potential clients knocking at your door rather that the other way around. That is why I always eulogize about the benefits of writing constantly about what you do in order to advertise your services to the world.

How to create this in Photoshop

Re-sizing and putting perspective into type is easy in Photoshop. Here’s how I put the text onto the lectern picture.

First of all, create the text you want with the Type tool (T). When you are doing this it is important to make it as large as possible. The reason for this is that it need to be rasterized in order to apply perspective.

The next step (you guessed it) is to rasterize the type layer. Go Layer > Rasterize > Type or right-click (PC) or Cntl-click (Mac) on the type layer and select Rasterize Type.

Now go Edit > Free Transform, or Cntl/Cmd-T and you will see a box around the text with eight anchor points on it. In order to apply perspective Cntl/Cmd-alt-shift-click on one of the four corner anchors and drag. But what you will find easier is just a Cntl/Cmd-click on one of the four corners of the Free Transform box to move that corner to wherever you want. Finally hit return to render the transform.

Did you enjoy the article? If so, please share!

Download the free e-books "How to Market Yourself Online" & "Starting An Online Business"

How to get clients online and advice on starting up online!

  • Creating websites
  • Setting up WordPress
  • Writing blog posts
  • Getting links
  • Driving traffic to your site
  • Using social media
  • Getting clients
  • Getting found on Google
download icon
download button

Comments

  1. jenna says:

    Great information-especially about photoshop; thanks for sharing :)

  2. Rob Cubbon says:

    No problem business lawyer in Wake Field, NC more Photoshop fun to come, no doubt.

  3. Sophie says:

    great help to all those starters to use photoshop
    thanks

  4. Rob Cubbon says:

    Yes spy shop, anyone can easily use Photoshop.

  5. Wallis says:

    Thanks, a lot of people use sticky notes etc as well, this is probably more effective however :p

  6. Neil says:

    Hi

    I really wish that I was good at presenting, but being a programmer by trade this was never very likely :)

    Thanks for the information on photoshop.

    Neil

  7. Vanessa says:

    It is always difficult to elaborate new idea or to transform them in real life but I am glad to see that you are doing it very easily. Thanks for the photoshop tips as well.

  8. zula says:

    Sometimes I think that we are now lack of new ideas and creations because internet is so fast and furious. I am surprised to see your post because it gives new ideas and motivation to think new.

  9. Rob Cubbon says:

    Thank you, guys, I’m glad the Photoshop info was useful. Looks like we’re all searching for that killer original idea!

  10. Sophie says:

    Thanks for sharing the information. Internet is getting more competetive and every tip or trick is welcome.

  11. Twilight says:

    Nice tutorial helped me a lot Rob !!!

    Thanks

  12. Johnny says:

    Really its one of the fabulous post and I just like to say you,its very informative blog.Each & every tips of your post are awesome.Thanks a lot for sharing.Keep blogging.

  13. Helen says:

    That’s really cool I wish you have more Photoshop tutorials that you can share with us here thanks.

  14. Lawrence says:

    Great help for future plans..really appreciate it..thank you

  15. Lisa White says:

    I learn new things in regards to photo shop. Thanks for sharing your ideas!

Speak Your Mind

Notify me of followup comments via e-mail. You can also subscribe without commenting.