How to pitch, promote and market your ideas

lectern with how to pitch and promote your ideas on itI did this lectern idea for a company that did events where entrepreneurs pitch to investors. People from the UK will be familiar with this notion from the Dragons’ Den TV show. I’ve been a big fan of the show and I’ve always wondered how I would fair pitching a business idea.

I would do catastrophically badly.

I am particularly bad at public speaking. But, even if I weren’t what would it matter if I said: “I am an excellent graphic designer and I have great marketing ideas when it comes to promoting businesses.”

Why would anyone believe me? This is why I am a great believer in the website being your permanent shop window.

It is much better (for me at least) to get your potential clients knocking at your door rather that the other way around. That is why I always eulogize about the benefits of writing constantly about what you do in order to advertise your services to the world.

How to create this in Photoshop

Re-sizing and putting perspective into type is easy in Photoshop. Here’s how I put the text onto the lectern picture.

First of all, create the text you want with the Type tool (T). When you are doing this it is important to make it as large as possible. The reason for this is that it need to be rasterized in order to apply perspective.

The next step (you guessed it) is to rasterize the type layer. Go Layer > Rasterize > Type or right-click (PC) or Cntl-click (Mac) on the type layer and select Rasterize Type.

Now go Edit > Free Transform, or Cntl/Cmd-T and you will see a box around the text with eight anchor points on it. In order to apply perspective Cntl/Cmd-alt-shift-click on one of the four corner anchors and drag. But what you will find easier is just a Cntl/Cmd-click on one of the four corners of the Free Transform box to move that corner to wherever you want. Finally hit return to render the transform.

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This article was posted on Thursday, April 2nd, 2009 at 12:09 am and is filed under Business, Internet, Marketing, Photoshop.
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17 Responses to “How to pitch, promote and market your ideas”

  1. business lawyer in Wake Field, NC, on April 2nd, 2009 at 4:41 am, said:

    Great information-especially about photoshop; thanks for sharing :)

  2. Rob Cubbon, on April 6th, 2009 at 7:56 pm, said:

    No problem business lawyer in Wake Field, NC more Photoshop fun to come, no doubt.

  3. Spyshop, on April 13th, 2009 at 1:03 pm, said:

    great help to all those starters to use photoshop
    thanks

  4. spy shop, on April 16th, 2009 at 5:07 pm, said:

    You have provided a great information about photoshop .Can any one easily use photoshop.

  5. Rob Cubbon, on April 17th, 2009 at 9:44 am, said:

    Yes spy shop, anyone can easily use Photoshop.

  6. Car Walls, on April 17th, 2009 at 9:41 pm, said:

    Thanks, a lot of people use sticky notes etc as well, this is probably more effective however :p

  7. Rob Cubbon, on April 18th, 2009 at 10:02 am, said:

    Haha, I’ve done a few sticky notes in my time, Car Walls, in Photoshop :)

  8. Neil, on April 27th, 2009 at 1:38 pm, said:

    Hi

    I really wish that I was good at presenting, but being a programmer by trade this was never very likely :)

    Thanks for the information on photoshop.

    Neil

  9. Rob Cubbon, on April 29th, 2009 at 9:42 am, said:

    Hi, Neil, looks like we should both enroll on a public speaking course! I’m hope you found the Photoshop information useful. Thank you.

  10. Herbal Care, on May 17th, 2009 at 7:56 am, said:

    You`ve got some really good informations there … It is always hard to promote a new website.

  11. quick house sale, on May 21st, 2009 at 8:06 am, said:

    Well it must be a fresh idea, something unique, in this way you will have much success.

  12. Vanessa | juicy couture handbags, on May 23rd, 2009 at 12:33 pm, said:

    It is always difficult to elaborate new idea or to transform them in real life but I am glad to see that you are doing it very easily. Thanks for the photoshop tips as well.

  13. zula | tiffany jewelry, on May 29th, 2009 at 6:54 pm, said:

    Sometimes I think that we are now lack of new ideas and creations because internet is so fast and furious. I am surprised to see your post because it gives new ideas and motivation to think new.

  14. Rob Cubbon, on June 4th, 2009 at 3:33 pm, said:

    Thank you, guys, I’m glad the Photoshop info was useful. Looks like we’re all searching for that killer original idea!

  15. Spy Shop, on June 30th, 2009 at 1:02 pm, said:

    Thanks for sharing the information. Internet is getting more competetive and every tip or trick is welcome.

  16. Twilight, on November 28th, 2009 at 3:07 pm, said:

    Nice tutorial helped me a lot Rob !!!

    Thanks

  17. Johnny, on January 13th, 2010 at 1:04 pm, said:

    Really its one of the fabulous post and I just like to say you,its very informative blog.Each & every tips of your post are awesome.Thanks a lot for sharing.Keep blogging.

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