LinkedIn is a professional social networking site and has just surpassed 100 million users.
Nearly 60% of LinkedIn users hold executive-level or consultant positions therefore it has the highest percentage of decision-makers than any other social network. LinkedIn is growing at roughly one million new members every week, the equivalent of one joining every second.
As with all social media you should use the white hat approach and attempt to interact, engage and help the people rather than blatantly advertising your services or asking for work. Your goal with LinkedIn should be to establish yourself in your industry or niche. Make connections with customers and colleagues that you already have a relationship with and build from there.
One of the best ways of doing this is with LinkedIn Groups.
Posting links to multiple LinkedIn Groups
Here is my video on how to post links to multiple LinkedIn Groups to drive traffic and reach thousands of targeted professionals with one click.
There are over 870,000 groups on LinkedIn whose membership varies from 1 to 377,000. The majority of groups are business related, although there are currently 128,000 groups for both academic and corporate alumni.
One of my favourite groups on LinkedIn is the WordPress group. They are a lively and knowledgable crowd and have answered and commented on every question I’ve put.
Every sort of job you can do or application you use will be represented by LinkedIn Groups. I have joined groups for Illustrator users, Photoshop users, Mac users as well as some general design and marketing groups.
Are you on LinkedIn?
If you aren’t on LinkedIn I strongly suggest you join. As mentioned earlier, the people on LinkedIn aren’t there to browse through their friend’s photos, they’re there for business and networking. It’s a fantastic place to make connections, do business and learn.
Spend a bit of time updating your profile so it explains exactly what you’re about and what you’ve done. Make sure you get a few recommendations. The best way is to offer to write a recommendation for somebody you know and get them to do the same for you.
And hook up with friends and colleagues and don’t forget to connect with me on LinkedIn!
Other LinkedIn ideas
We are only really scratching the surface of what you can do at LinkedIn. You can use LinkedIn as a one stop shop for growing an audience and getting business. Here are some more fantastic things you can do on LinkedIn including optimising for SEO, adding video and running surveys.
- Run a survey to find out exactly what leading professionals are thinking with LinkedIn Polls
- Set up a company profile on LinkedIn
- Optimise your LinkedIn profile for search engines by customising the URL
- Ten Ways to Use LinkedIn to Find a Job by Guy Kawasaki
- Add video to your profile
Let me know
Are you on LinkedIn? What is your experience there? Do you have any other tips on how to best use LinkedIn?
Photo credit: Ravages