The best kind of logo, in my opinion, is one which relies on an image or shape to convey the company or brand. I would call it archetypal communication.
Above is an amalgam of five of the most famous of such symbols (actually four, the fifth is from a text logo!), can you spot where they’re from? Answers in comments, please.
One of a graphic designer’s most sacred unwritten rules is to not misrepresent or distort a company’s logo in anyway. Whoopse! Well, kids, don’t try this at home!