Everybody knows that your marketing message will be enhanced by the creative use of graphic imagery. A competent graphic designer will be able to communicate your message to your market.
But have you ever wondered what is the best way to make the graphic communicate the message?
The above picture provides an answer. And it is … make the graphic the message or put the message in the graphic.
I was working with a well-known international credit agency who were pitching to a large bank. They were trying to convey to the bank the message that they would save money if they took them on. So I put the message on a till display or cash register. Some people were skeptical at first, saying that the cash till gave a negative message of spending money and would imply the opposite. But I was adamant about it. The message was powerful enough and the graphic provided context – much better than an image of dollar bills, for example.
The point is that the message fits into the image in an everyday way.
It’s an obvious one but it nearly always works. There is one thing I have loved doing over years and years of Photoshop usage. It’s getting a picture and incorporating an idea, a message, some copy, some type, an icon, a headline or a symbol into it. There’s something about it that instantly captures the attention.
Rob,
I agree with your thoughts on that graphic. The subject in the image is taken from everyday life and that is what works so well for your graphic.
It grabs you much more than a stack of dollar bills would have.
Did the company go with your graphic?
I’m a firm believer in this myself. Putting the text into the graphic makes it stand-out a bit better and grabs the users attention.
Yes, Brian, the company used the graphic and the feedback was positive. It’s an interesting subject, one I’m sure I’ll return to on this website.
Thanks for you comment, Dwayne.
i almost always put a graphic to the right corner of the article and let the text wrap around it. i think it just makes the page look more interesting. those with ads, however, say they get less click rates on the ads because the viewer is drawn to the graphic. interesting…
Interesting point about graphics and ads, dui. I think that’s another challenge for the designer to get the viewer to be interested in the editorial and the advertising equally.
You have to use attractive graphics to keep looking and for you to send the right message. Good article
Yes, Jason, I’m constantly on the look out for fresh ways to put a message across with graphics, typography and imagery.
Attractive graphics design can attract viewers.
When doing advertisements what’s most interesting part to see is the unique and attractive Graphics.
Absolutely, Alexa, we’re all trying to find amazing and clever graphics in order to attract viewers.
I agree that incorporating idea in graphics is very-very important. I know this for sure as I’m working in stock photography
Yes Nikita, we’re all working hard to find those great graphic ideas that marry a great image with a message.
good plan, will come back anon, great site congratulations!
a very powerful way to increase your bottom line when it comes down to it.
I agree, James