Question: How can you disseminate a graphically interesting, beautifully designed small book to a large number of people cheaply?
Answer: Email a PDF.
Almost every computer has Adobe Reader (formerly called Acrobat Reader) and PDFs are widely used as a way to present information with a fixed layout similar to a paper publication.
Question: Why make a PDF newsletter?
Answer: It’s cheap. Why pay for printing when you can get you readers to do it themselves?
The advantages of PDF publishing over internet publishing are:
1 No need to worry about browser and platform differences or about being standards compliant – if you can view a PDF properly in Reader the chances are that everyone else in the world can.
2 You can use any font you want.
3 Vector graphics appear pin sharp at any magnification.
4 You don’t need an internet connection to read or print it.
Ah, I hear you say, the web is interactive but PDFs aren’t. Wrong again!